Glossary

Anchor text

Anchor text also called Link text, refers to the text that appears in a Hyperlink. For instance, the text "SEO Software": in the link "Free SEO Software". Google considers anchor text as an important factor while Ranking a website. It is always recommended to have keywords in your anchor text of links you secure. So use: "Free SEO Software" as anchor text and not "Go to our softwarekit" or "HTTP://www.seoeffect.com" of you want a SERP for SEO software or Free SEO Software.

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