Blog: SEO and its Effect

Lots of reasons compelled us to rebuild SEO Effect. User demand is high. We received loads of feedback from readers of my book asking for a toolset that could deal with today's SEO challenges. We were also inspired by new opportunities we saw in the new APIs from Google. And last, we wanted to capitalize on the lessons learned form the previous version of SEO Effect that now seems so "old school".

However, I was still reluctant to begin. Rebuilding an application from scratch is really a challenging task. But at the end of summer 2008, my friend, colleague at Screenborn online marketing, and business partner, Gerard Klein convinced me to redevelop SEO Effect.

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The results came in from an audit of the code of the SEO Effect application. Of course some improvements were suggested but the main conclusion was that the code was tidy and pretty neat. So kudos for Leon, our main engineer for a job well done!

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