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Glossary

Cloaking

Using some system to hide code or content from a user, and deliver custom content to a Search Engine spider. The word Cloak comes from Star Trek where the Klingons were capable of cloaking their ships to make them invisible. There are three main types of cloaking: IP based, User Agent based, and the combination of the two. ? IP based cloaking custom delivers a page based on the user?s IP address (this can be used to deliver custom language based sites or target groups of users from particular ISPs such as AOL or @home users). ? User Agent cloaking sends a custom page based upon the user?s Agent (most often used to take advantage of a particular agent?s strengths or features). ? Finally, the combination of Agent and IP cloaking is used to target specific users with specific agents (such as Search engines).
 
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