Monitor SEO Trends

Follow the performance of you keywords. Our first trend report is about 'traffic share'. Traffic Share works the same as Search Engine Ranking Positions (SERPS) but then better.

Monitor SEO Trends with 'traffic share'

Its a metric thats is based on the part of the search pie your keyword receives on a keyword.

• Its more precize then monitoring Search Engine Ranking Positions.
  
• 'Traffic share' helps you identify gainers and losers among your keywords.
  
• It also discloses keywords with below average shares due to competition, bad listings or other causes you need to identify.
• 'Traffic share' is a metric that helps you to monitore the quality of your search engine optimization.

Traffic share explained

Traffic share is divided in branded and non-branded traffic share. These segments must be separated because they cannot be compared. It is difficult nowadays to track the rank of a keyword due to "personal search". That is why we developed a new SEO performance indicator: 'traffic share';

Traffic share metric solves a lot of SEO issues

• Keyword Traffic Share represents a 'legal' way to measure search engine visibility. Getting a search engine ranking is only possible via techniques that Google c.s. does not allow.
• This SEO KPI represents the searchfunnel from search to seeing your listing to click trough. Ranking is only about your representation in a search engine list. Traffic share takes 2 more things into account: the demand for a keyword, based on search volume for a keyword and the clicks of users on your listing.
• Additionally, Keyword Traffic Share eliminates all of the fuzzy "personal search" engine rankings that differ from the normal, regular search engine rankings. 
  

Weighted Average Traffic Share

Next to traffic share down at the keyword level, SEO Effect also calculates the weighted average traffic share.  This high level SEO KPI is a percentage from zero to 100%. When you have a weighted average traffic share of 100%, all of your optimized keywords have a number one position in all of the search engines in your country. More importantly, they push maximum traffic to your website. The term, "weighted average" means that keywords with a higher search volume have more weight in this KPI. 

Brand and non brand segmentation

Both 'weighted avarage traffic share' and 'traffic share' down to the keyword level are segmented by brand keywords and non-brand keywords. For brand keywords a higher percentage of searchers will click on the number one posiiton in a search result then for a non-branded keyword search. So its more insightfull to separate them in two segments.

In the pipeline

• annotations of your tasks in the graphs
• brand awareness trends
• indextion page yield trends
• linkbuilding trends
• social media trends