Penalty

A penalty in the SEO world is a punishment levied against a web page by a Search Engine as a result of using an SEO tactic that it doesn't approve of. Tactics that most often result in penalties include using Hidden Text, sneaky redirects, and linking to a bad neighbourhood. In Europe a lot of well known business sites had a penalty for using Java-Script Cloaking in 2005.

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Handbook Search engine marketing

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Handbook Search engine marketing

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