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PPC |
PPC means Pay per click. PPC is a Traffic generating method where a Search Engine or Directory places your Link in their searchable database and charges you a fee every time your URL comes up in a Search and it gets clicked on. The amount of the fee that you pay is usually determined by bidding on keywords or keyphrases.
The two largest PPC search engines are Yahoo! Searchmarketing and Google AdWords, followed by MSN Adcenter. There are also numerous smaller PPC engines on the net, some very good a delivering affordable targeted traffic, others not. Comments: | | | | |