Search engine optimization

The term Search Engine Optimization is widely used in the Search engine industry as a collective name for those activities that are directly or indirectly aimed at improving a page's search engine Ranking. Sometimes the term SEO is also used to refer to providers of SEO services - in other words it's used in the place of terms like "SEO provider" and "SEO specialist". When paid search came into the market search engine optimizations is still mainly used for the Organic Search Results or left results on Google or Yahoo!. The term Search engine marketing is used for both organic and paid search.

See also: search engine marketing, search engine optimization, seo and SEM.

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As featured in
Handbook Search engine marketing

As featured in

Handbook Search engine marketing

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