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Glossary

Search volume long tail

The (approximated) number of searches on this keyword idea in the long tail for the past months, targeted to your specified country and language settings for all search engines in your country.

The long tail of a keyword is represented by the search volume of all keyword variations of a stem keyword minus the search volume of that exact stem keyword.

How to use?

The higher the number the more search traffic is in the long tail of this keyword. This gives you a hint if you have to research this keyword in more detail with 'more like this' to find more variations of the stem keyword with significant search volume.

Example Search volume long tail

If the stem keyword is 'car' (800 searches last month)
All long tail variations are par example:

  • car leasing (200 searches)
  • car rental (200 searches)
  • car rental coupons (100 searches)

the 'Search volume long tail' is (800+200+200+100) - 800 = 500

But if the stem keyword is 'car rental'
All long tail variations are par example:

  • car rental
  • car rental coupons

and not

  • car leasing