SEO Secrets
Are headings and titles in the body text important? Are headings and titles in the body text important?
Many search engines use sophisticated algorithms to determine the relevancy of a given page in relation to any given search Query. As the methods used to spider a page and Index relevant tags and content change over time, so do the tricks that can be used to attract more search engine spiders to your site.
A common practice is to assign a higher relevancy value to pages where a keyword appears in BOLD.
Example:
In-between the <b>...</b> or <strong>...</strong> Tags
Or as part of a heading...
In-between the <H1>...</H1>, <H2>...</H2> etc. heading Tags.
A keyword that appears in such emphasized text is often assumed to be a heading or a sub-Title, and is thus often assigned a higher relevancy value.
Hints:
Aim to include the most relevant keyword(s) in titles as a heading or bold text.
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