Are headings and titles in the body text important?

Many search engines use sophisticated algorithms to determine the relevancy of a given page in relation to any given search Query. As the methods used to spider a page and Index relevant tags and content change over time, so do the tricks that can be used to attract more search engine spiders to your site.

A common practice is to assign a higher relevancy value to pages where a keyword appears in BOLD.

Example:

In-between the <b>...</b> or <strong>...</strong> Tags

Or as part of a heading...

In-between the <H1>...</H1>, <H2>...</H2> etc. heading Tags.

A keyword that appears in such emphasized text is often assumed to be a heading or a sub-Title, and is thus often assigned a higher relevancy value.

Hints:

Aim to include the most relevant keyword(s) in titles as a heading or bold text.