
Are headings and titles in the body text important?
Many Search engines use sophisticated algorithms to determine the relevancy of a given page in relation to any given search Query. As the methods used to spider a page and Index relevant tags and content change over time, so do the tricks that can be used to attract more Search Engine spiders to your site.
A common practice is to assign a higher relevancy value to pages where a Keyword appears in BOLD.
Example:
In-between the <b>...</b> or <strong>...</strong> Tags
Or as part of a heading...
In-between the <H1>...</H1>, <H2>...</H2> etc. heading Tags.
A keyword that appears in such emphasized text is often assumed to be a heading or a sub-Title, and is thus often assigned a higher relevancy value.
Hints:
Aim to include the most relevant keyword(s) in titles as a heading or bold text.
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