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What is the effect of text links?

Spiders love hypertext links.

Consider

<a href="optimizetool.HTML">Optimize your site with this tool</a>

"optimizetool.html" is the "hypertext" and "Optimize your site with this tool" is the "anchor" text.

When you use a menu with non-JavaScript text links, this can have a bad side effect. When you place them on top, this is the first thing the spider reads. When spiders donÂ’t use your Description {ShowGlossar:301}, they use this text as your description in the results. This is not what you intend for your potential visitors to read in the Search Results nor is it a normally a "call for action". Spiders may even see it as a Spam technique because you repeat a lot of keywords in the links over and over again on different pages of your site.

 

Solution: use images as Link buttons or use the links in a layer tag that you put on the bottom of your html page. The first will give no extra text feed to the robots and the second will give the robots less chance to Index this link text for their descriptions.

 

Example code of layer:

<body>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>text you want to get indexed first so it more likely will get in the search

results, although it appears on top in the html code</p>

<div id="Layer1" style="position:absolute; left:5px; top:12px; width:203px; height:56px; z-index:1">

Menu text you donÂ’t want on the description of your site in the search results, although it appears on top in the browser but on the bottom in the html code.

</div>

</body>

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Article Id: 87 - Version: 2 - Created: 29-11-1999 - Last Updated: 29-11-1999 - Hits: 685 
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Categories: Do's and Dont's

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