3 components
The three most important components of Search Engine Optimization are:
-
Text component: Text and META-data
- Link component: Links and navigation
- Popularity component: Link Popularity
and Click-through Popularity
Pages with the best combination of components
will have higher rankings then other pages. In the following
chapters we will discuss them in depth
Introducing Text component:
Text
If you want good
rankings in search engines, you need good content. Content
is King! This also is common
sense: provide your Visitor
with unique and quality content to serve him better. Search
engines will also “see” this and rank you better.
The more good content you have the higher your chance of being
found. But too much content will lower the keyword density
for certain words you want to Optimize your page for. On average
a text content of 200 till 800 words is ok. When you need more
words on a page, most of your audience will not read it anyway.
Read more about the text in the text component
Meta-tags
On a web page, some text can be seen as part
of the visual presentation and some text is "hidden",
including META-tags, Title-tags, comment-tags and ALT-tags
Search engines have reduced the amount of importance they place
on META-tags, with the exception of the title-tag. More weight
is placed on the visual text - the text that users will
see when
they arrive at the web page.
The title-tag is technically not a META-tag. It is the most important
HTML tag on your site. The title-tag displays the site's name,
which will appear in the top of the browser. All major spider-driven
search engines consider the keywords found in this tag in their
relevancy calculations. You should pay special attention to this
tag, as it carries a lot more weight than most other objects
of a web page. You can read more about how to write good title-tags
in the next section.
Read
more about the meta tags in the text component
Introducing Link component:
Your site architecture and the way your links are made determines
the way a Robot spider or crawler can follow the links in
your
site.
It determines the search engine saturation,
de dept of crawling and more important the distribution of
the Pagerank between your urls in your Domain.
Read
more about the the link component
Introducing Popularity component:
The most famous popularity component is the Pagerank from google.
The green bar from Google named after one of his founders
Larry Page is a way to determine how popular a web page is.
Its like voting: the more important votes you receive the
more important your webpage is according to the Pagerank.
Other Off page criteria can be click popularity and the time
a user visits your site.
Read
more about the popularity component
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