Text component: Adding keywords to your web site
Now that you know the keywords you
want to target, it is time to implement the keywords on
your
web pages. The big question for many people is, "How
do I do that?"
Basically, you implement your keywords by using them
on your web pages. It's that simple! The first and most
important thing to do is use the words or phrases throughout
the text on your web pages.
Some people confuse adding keywords to a web page with
the META-keyword tag. As you will learn in the next
section, the META-keyword tag does not count much in
how well a web page ranks, so adding your keywords only
in the META-tags won't help you at all. In fact, you
get penalized when you have keywords in your meta-tags
that are not in your normal text!
Each section of your web page carries a different weight
in the overall ranking process. In the next section,
you will learn the parts of your web pages that involve
special attention. Focus on a few keywords for each web page
In most cases,
a web page will only rank well for a few keywords — the
one that search engines determine to be the most important
for that
page. If you run a
travel portal, you cannot expect to rank well for
the thousands of travel related keywords people
are using
if you only optimize your front page. Instead, you
have to optimize each of the web pages on your web
site that
have the content people are looking for - the keywords
you have developed through your research.
Tip: real time keyword
density tool
You can use our famous real time keyword density tool to count your overall text
or html content keyword rate for your desired keywords.
Important places to use your keywordsSearch engines weight keywords according to their placement
on a web page. There are some spots that are more important
than others are - places where you should always remember
to use the most important keywords for each web page.
- • Page titles
The Title of your page is the single most important
place to have your keywords.
• Headlines
Headlines, the <h1>, <h2> tags, carry more
weight than the rest of the text on your pages. This
is because text found in Headings usually identifies
a particular theme or section of content.
• Body copy
" The most obvious place for a Search Engine to find your
keywords is relevant content. Use your keywords in
the main viewable text on your web pages. Your body text
is what users will actually see, whether they are
human or machine. If your keywords are not within your text,
then they should probably not be in any other area
of the web page."
• Links
Search engines sometimes put even more weight on your
web page hyperlinks than the rest of the words in
the main body text. So, if you want to rank well for "fishing
shop Alaska" you should use that phrase as a
Hyperlink somewhere on your page.
• META-tags
META tags should contain the keywords that appear on
the page. As a general rule, if it is on the page, include
it in the META-tags. However, the page will not rank
well on their use alone. You can read more about META-tags
in the next section.
• ALT-text
The ALT-tag is also called "alternative text" and
is used to describe images. You can see the text when
you move your mouse over an image on a web page (that
is, if they have added the ALT-tag). Some search engines
read and Index the text in ALT-tags but the weighting
given varies from engine to engine. However, beware
of loading ALT text with keywords. Relevant keywords
in the ALT-tag that best describe the image are good
because this helps your visitors; all other keywords
are considered Spamdexing. ALT tags show when an image
doesn’t load, when your browser cannot show
images, or when you have a special Braille browser
as well as
when you put your mouse on an image.
Overall search engines tend to weight keywords in the
top of your HTML more than in the bottom. So, you should
try to use your keywords in the first 200 words of your
web page.
Once again, always remember to use only keywords that
are relevant to each of your web pages. When you Optimize
your Alaskan fishing trip site for “fishing trip
Brazil”, your Visitor will immediately click
the back button!
Tip: search prhases
Optimize your site for search phrases with more keywords:
The seven most used Keyword combinations in the world
are: (Onestat May 2003)
1. 2 keywords 29, 22%
2. 1 keyword 24, 76%
3. 3 keywords 24, 33%
4. 4 keywords 12, 34%
5. 5 keywords 5, 43%
6. 6 keywords 2, 21%
7. 7 keywords 0, 94%
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