Can You handle their attention ?

Overture: Pay-For-Performance Search

Pay For Performance Search from Overture / Yahoo Search marketing

The Pay for Performance Search from Overture / Yahoo Search marketing works with a bid system. As they say:

Track the performance of your keywords

Conversion Counter lets you see how your Overture / Yahoo Search marketing listings are performing by measuring the number of clicks that lead to conversions on your site.
This free, easy-to-use tracking tool takes the guesswork out of search advertising campaigns. Conversion Counter provides Overture / Yahoo Search marketing advertisers with conversion data (including count, rate and cost-per-conversion) at the keyword, category and account level for all Overture / Yahoo Search marketing Match Types. So now, you can know exactly how each keyword is performing.

Track performance at the keyword level

Using Conversion Counter to track your results allows you to:

Monitor the total number of conversions on your site driven by Overture / Yahoo Search marketing and their affiliate network
View conversion data at the keyword, category and campaign level for all
Match Types (standard, phrase and broad)
View conversion data for your Content Match campaign
View conversion results alongside Manage Bids, Manage Listings page and reports in the DirecTraffic Center®

How Conversion Counter Works

You place a tag—a small piece of HTML code—onto the conversion page on your Web site (usually the sales or sign-up confirmation page). The tag is invisible to your customers and will not impact the performance or look of your site in any way. When a customer reaches your conversion page, the Overture / Yahoo Search marketing tag registers the conversion event, and the information is presented on your Account Summary page in the DirecTraffic Center®.

See also Site Match
Use our Priority Submission.
Read more about Priority Submission