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search engine placement programs

Search Engine Placement

Search engine placement programs like Overture / Yahoo Search marketing, Google Adwords, and Kanoodle are pay-for-placement programs. For instance, with Google Adwords you place a bid on keywords to try for top placement in their rankings. Alternatively, programs like Overture / Yahoo Search marketing’s 'sandwich' your inclusion in the results of Yahoo and MSN.. Some SEO firms guarantee top search engine placement. Most of the time they use these same pay-for-placement programs for this purpose. Beware of these companies!

The two most important pay-for-placement programs are included in both Google and Overture / Yahoo Search marketing. Google calls their program Google Adwords and Overture / Yahoo Search marketing calls its program Pay-For-Performance Search.

How do search engine placement programs work?

Pay-For-Placement Search allows you to connect effectively with customers searching online for your products and services. You select words that relate to your business and your web site appears in Search Results when users search with your words. You pay for each sales lead, not each impression, leading to a high return on your advertising investment. You also control your costs by determining the price you are willing to Pay Per Lead - the more you pay, the higher your listings appear within the search results and the greater the number of potential customers who see your listing

See Pay-For-Placement Search from Overture / Yahoo Search marketing
See Adwords from Google

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