Search Engine marketing facts by SEO Effect

Search Engine placement Programs like Overture / Yahoo Search marketing, Google AdWords and Kanoodle let you pay for placement of your site. They let you place a Bid on keywords to get a top placement in there Ranking as with Google Adwords. Or they 'Sandwich' your inclusion in the results of Yahoo and MSN like Overture / Yahoo Search marketings program does. Guaranteed search engine placement is promised by some SEO firms. Most of the time the use these Pay-for-Placement or search engine placement for this purpose. Be aware of these!

The two most important pay for placement programs are included in Google and Overture / Yahoo Search marketing. Google calls his program Google adwords and Overture / Yahoo Search marketing its called Pay-For-Performance Search

How does search engine placement programs work?
Pay-For-Placement Search allows you to effectively connect with customers searching online for your products and services. You select words that relate to your business and your Web site appears in Search Results on sites when search users enter those words. You pay for each sales lead, not each impression, leading to a high return on your advertising investment. You also control your costs by determining the price you are willing to Pay Per Lead - the more you pay, the higher your listings appear within the search results and the greater the number of potential customers that see your listing.

See Pay-For-Placement Search from Overture / Yahoo Search marketing
See Adwords from Google