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How does a search engine measure my Popularity?

For a search engine to value which pages on the Internet are the most relevant to search users it is simply not enough to look at the content on each web page. Most search engines today analyze both Link structures and click-streams on the Internet to decide what are the best web sites and web pages for any given keyword Query.

It takes time to convince people to link to your web site. By implementing a strategy to improve your link-popularity, you can gain a long-term advantage. Similar to building a good reputation or a trusted brand, it takes time. But once you have that "trust", the value is high.

Getting the most relevant web sites to link to you will not only be good for your link-popularity, as measured by search engines, it will most likely lead to many good visitors coming directly from the referring web sites. See also the Directory section.



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