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Support & Knowledge SEO Secrets How effect Link-popularity my ranking?
Support & Knowledge SEO Secrets How effect Link-popularity my ranking?
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How effect Link-popularity my ranking?
The Link Popularity component measures the number of links between web pages on the Internet. There are two kinds of links to focus on: Inbound Links and outbound links - links to your web site and links from your web site.
You can look at inbound links as a form of voting. If site A has a Link to site B, A is voting for B. The more votes B gets from other sites, the more link-popularity B gains. And a vote from a site with high link-popularity itself, will have more impact too. Its just like in the real world: a recommendation from a trusted firm for your product will make you more popular.
Each web site that votes (i.e. has outbound links) is a delegate as they themselves have a number of voters behind them - the web sites that link to their web site. The more voters they have behind them, the more weight their vote carries on other sites. So the most popular web sites have the most link-popularity to pass on. Some search engines can "understand" the theme of related web pages. For these search engines, inbound links from thematically related web sites might get a better scoring.
Some search engines that donÂ’t understand the theme of a site will give you a score on behalf of a link of unrelated themes. For example a site about motor engines will get a push from a Inbound Link from a site about search enginesÂ… When the search engines know that motor engines are totally different then search engines the link will not count so heavy.
Outbound links work the other way around. They work similar to references in a scientific report. If you have references to the right authorities in your profession, it shows that you know what you are talking about. You acknowledge the "masters" and thereby put yourself in a Category above the ones that don't.
You can look at inbound links as a form of voting. If site A has a Link to site B, A is voting for B. The more votes B gets from other sites, the more link-popularity B gains. And a vote from a site with high link-popularity itself, will have more impact too. Its just like in the real world: a recommendation from a trusted firm for your product will make you more popular.
Each web site that votes (i.e. has outbound links) is a delegate as they themselves have a number of voters behind them - the web sites that link to their web site. The more voters they have behind them, the more weight their vote carries on other sites. So the most popular web sites have the most link-popularity to pass on. Some search engines can "understand" the theme of related web pages. For these search engines, inbound links from thematically related web sites might get a better scoring.
Some search engines that donÂ’t understand the theme of a site will give you a score on behalf of a link of unrelated themes. For example a site about motor engines will get a push from a Inbound Link from a site about search enginesÂ… When the search engines know that motor engines are totally different then search engines the link will not count so heavy.
Outbound links work the other way around. They work similar to references in a scientific report. If you have references to the right authorities in your profession, it shows that you know what you are talking about. You acknowledge the "masters" and thereby put yourself in a Category above the ones that don't.
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