Can You handle their attention ?

Glossary

00

OK - Status-Code definition to describe a Server response. OO means the request has succeeded. The information returned with the response is dependent on the method used in the request.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501

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301

301: Moved Permanently - Status-Code definition to describe a Server response. 301 means requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501

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302

302: Found - Status-Code definition to describe a Server response. 302 means requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the Client SHOULD continue to use the Request-URI for future requests.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501

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304

304: Not Modified - Status-Code definition to describe a Server response. 304 means if the Client has performed a conditional GET request and access is allowed, but the document has not been modified, the server SHOULD respond with this status code.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501

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307

307: Temporary Redirect - Status-Code definition to describe a Server response. 307 means requested resource resides temporarily under a different URI. Since the redirection MAY be altered on occasion, the Client SHOULD continue to use the Request-URI for future requests.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501

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400

400: Bad Request - Status-Code definition to describe a Server response. 400 means request could not be understood by the server due to malformed syntax. The Client SHOULD NOT repeat the request without modifications.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501

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401

401: Unauthorized - Status-Code definition to describe a Server response. 401 means request requires user authentication. The response MUST include a WWW-Authenticate header field containing a challenge applicable to the requested resource.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501

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403

403: Forbidden - Status-Code definition to describe a Server response. 403 means server understood the request, but is refusing to fulfil it. Authorization will not help and the request SHOULD NOT be repeated.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501

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404

404: Not Found - Status-Code definition to describe a Server response. 404 means server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent.

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410

410: Gone - Status-Code definition to describe a Server response. 410 means requested resource is no longer available at the server and no forwarding address is known. This condition is expected to be considered permanent.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501

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500

500: Internal Server Error - Status-Code definition to describe a server response. 500 means server encountered an unexpected condition which prevented it from fulfilling the request.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501

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501

501: Not Implemented - Status-Code definition to describe a Server response. 501 means server does not support the functionality required to fulfil the request. This is the appropriate response when the server does not recognize the request method and is not capable of supporting it for any resource.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501

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About.com

A fairly large internet Directory formerly called The Mining Company.

Above The Fold

Above The Fold refers to the part of the screen where a user does not have to scroll to see content. It is a reference to newspapers where the top part of the page is above the fold.

Ad Broker

Someone who does nothing but sell advertisements for websites.

Ad Inventory

The number of page views a site has available for advertising.

AdSense

AdSence is Google's contextual based ad program. AdSence is an easy way to display relevant Google?s ads on your website and earn money at the same time.

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Adult Words

Words that are censored by Search engines. These include the FCC's seven naughty words. Search engines often mantain two databases, one with all the bad stuff to keep away from children, and one for the general public. Adult words are called Stop Words by the search engines because the indexer STOPS when it finds one of these words.

AdWords

Adwords is Google's PPC program.

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Affiliate

Someone who sets up a business that is inbetween the original manufacturer and the end customer. Often these are not wholesalers, but store fronts. Most often, affiliates do not handle product delivery or customer support.

Affiliate Program

A program that allows websites to sell a product on a commision basis.

AgentName Delivery

The practice of delivering a custom page based upon the User Agent string a browser or spider uses to identify itself.

Allintitle

Allintitle is a special Search command for Google. A search for allintitle:blue widgets would only return sites that have the word "blue widgets" in their Title.

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Allinurl

Allinurl is a special Search command for Google. A search for allinurl:widgets would only return sites that has the word "widgets" in their URL.

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Alt attribute

The Alt attribute is also known as "Alt tag" in HTML language. Alt attribute is specified for an Image and within the image tag. Its syntax is:

<"IMG src="logo.gif" ALT="your website Logo">.

The text "your website Logo" is the alt attribute and will be displayed where your image "logo.gif" is placed while it is being loaded or if for any reason the image can?t be displayed.

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Alt tag

Common name (erroneous) for the Alt attribute. The Alt tag is also known as alt atribute in HTML language. Alt tag is specified for an Image and within the image tag.Its syntax is:

<"IMG src="logo.gif" ALT="your website Logo">.

The text "your website Logo" is the al tag and will be displayed where your image "logo.gif" is placed while it is being loaded or if for any reason the image can?t be displayed.

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Anchor text

Anchor text also called Link text, refers to the text that appears in a Hyperlink. For instance, the text "SEO Software": in the link "Free SEO Software". Google considers anchor text as an important factor while Ranking a website. It is always recommended to have keywords in your anchor text of links you secure. So use: "Free SEO Software" as anchor text and not "Go to our softwarekit" or "HTTP://www.seoeffect.com" of you want a SERP for SEO software or Free SEO Software.

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AOL Netfind

The America OnLine Search Engine. The AOL browser Defaults to its own Search engine at search.aol.com when the search function of a browser is used. Currently using a combination of Inktomi and the Open Directory Project.

Apache Web Server

The leading web Server software on the the Internet. Apache is an Open Source project.

Architext Spider

A spider run by the Excite Search Engine.

ArchitextSpider

Architextspider is the name of the Excite Search Engine's spider.

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Ask Jeeves

A Meta Search Engine which recently purchased by Go2net.com.

ASP

ASP stands for Active Server Pages: a server based scripting language that is used to to provide Dynamic content and build database driven web sites where the browser may have no scripting at all. Most often used in Cloaking activity.

B2B

Business to Business. Products and services designed to be sold to other businesses.

B2C

Business To Consumer. Products and services designed to be sold to the general public.

Back Link

Inbound Links pointing to a page are referred to as back links.

Backlink

A backlink is a Link on another page that links to the page you are viewing. Also called an Inbound Link. The Anchor text of this backlink is important for the SERP of the page that gets the link.

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Bait-and-switch

Bait and switch is a old technique (considered Spam) used in SEO. It involves creating an optimized page and a regular page. The optimized page is submitted to the Search engines and replaced with the regular page as soon as the optimized page has been indexed. Nowadays indexing of pages is so quick bait and switch Spamdexing (happily) is not working anymore.

Banner Blind

Refers to the process where users become accustomed to banners and don't even notice they are there any more..

Bells-and-whistles

Bells andwhistles are advanced features. A web site is said to have too many bells-and-whistles when it contains unnecessary animations etc. In the context of SEO, bells-and-whistles are generally seen as a roadblock since they rarely contribute to high Search Engine rankings and may even cause a site to rank poorly.

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Bid

Bid is the amount you are willing to pay for Keyword Ranking on PPC Search engines like AdWords or Yahoo! Searchmarketing.

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Block level analysis

A method of analysing a web page's content on a block-by-block basis, rather than looking at the whole page. It implies that some parts of a page are more important than others, based on what people tend to focus on. Microsoft is said to use block level analysis (BLA) to make its Search Engine results more relevant. The first block of text seems to be more relevant then the second one. This is in sick with the way you read a internet text.

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Blog

The name "blog" derives its name from the word "web log". Blogs are mini-sites which are maintained by individual or corporate to start a medium for expressing their personal opinion or comments. All the posts in a blogs are maintained dated wise and old once are kept in archives.

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Bloptimization

Bloptimization is the Optimization of a Blog for Search engines. Special consideration is needed unless the blog is contained within part of a site, since most blogs are only a single page with content that changes daily.

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BOW

Best Of Web. A reference to one Search Engine that classifies it's core set of sites as "the best of web". BOW is also used as a reference to the BOW TIE theory. It states that the core of the web is a central hub with two off shoots going out in either direction. A graphical map of that appears to look like a Bow Tie..

Bridge Page

A Doorway Page is sometimes referred to as a bridge page.

Burst

A burst is a rapid increase in the popularity of a new topic. In the Search Engine world a burst refers to a significant but usually short-lived increase in both the number of searches done on a specific topic and the number of relevant documents on that topic. Bursts are often related to news stories, new technological advances etc.

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Cascading Style Sheets

Cascading Style Sheets or CSS allows designers to create custom styles that are then applied to the web site in one of a variety of ways. The main benefit is that something like text colors for an entire site can be changed by editing only the CSS file. CSS can also be used in SEO, but most SEO techniques that involve CSS are considered Spam, like Invisible text. White hat SEO Cascading Style Sheets techniques involves making the code cleaner for the Search robots.

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Categorization

Categorization is the practice of grouping web pages by topic to form a Directory.

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CGI

An acronym for Common Gateway Interface. CGI refers to programs that are used to produce on-the-fly content for browser delivery. Common CGI programming languages include Perl, C, and PHP.

CGI-BIN

One of the most common name for a Directory on a web Server that contains CGI files. These directories are often under heavier access controls than standard directories.

Citation

A citation is a reference to an entity. Citation: quote, mention, reference. Citation in the context of the web usually means a HREF Link to a location. A Citation count is the count of references to a page on the internet. Some Search engines work on the theory that pages with high citation counts are better. In reality this is about 70% true. With modern Affiliate and Promotion programs, citations can be generated by some sites in mass quantities.

Click through

Click through refers to the action of clicking through from, for example, a Search Engine?s Results Page to a web site. For example every 100 searches done give 180 click troughs to a Search result. Click through rates are especially useful in Internet advertising where it is an important factor in determining the success of an advertisement.

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Click through rate (CTR)

CTR is the abbreviation of Click through rate. CTR is often used in Search marketing to describe the percentage of users who click on a Link or advertisement. The CTR is used as a measure to determine the effectiveness of a link / advertisement. It is most effective if used in conjunction with other measurements like Conversion rate. For example a CTR of 2 percent means that 2 of 100 users have clicked on your advertisement or link. Google AdWords uses CTR as one of the factors to determine your Adwords position.

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Click tracking

Click tracking is the process of Search engines tracking user clicks in order to "learn" from users which pages are most relevant to a Query. The earliest example is that of "Direct Hit", a discontinued Search Engine that not only tracked clicks but also logged the amount of time users spent on pages returned in order to improve relevance. Through the Google bar also Google can but may not measure click tracking.

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Click-through

Click-through refers to to the action of clicking through from, for example, a Search Engine?s Results Page to a web site. For example every 100 searches done give 180 click-troughs to a Search result. Click-through rates are especially useful in Internet advertising where it is an important factor in determining the success of an advertisement.

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Client

When one program is designed to be the director or action computer in a two or more computer communiction. The computer that responds to the client is called a Server. A browser is a Client, and a web server is a server.

Cloaking

Using some system to hide code or content from a user, and deliver custom content to a Search Engine spider. The word Cloak comes from Star Trek where the Klingons were capable of cloaking their ships to make them invisible. There are three main types of cloaking: IP based, User Agent based, and the combination of the two. ? IP based cloaking custom delivers a page based on the user?s IP address (this can be used to deliver custom language based sites or target groups of users from particular ISPs such as AOL or @home users). ? User Agent cloaking sends a custom page based upon the user?s Agent (most often used to take advantage of a particular agent?s strengths or features). ? Finally, the combination of Agent and IP cloaking is used to target specific users with specific agents (such as Search engines).

Closed loop

Closed loop is a variant of Cross linking. Its is used to describe a linking structure where a group of web pages interlink heavily while there are few or no links to or from pages outside the group. General consensus is that Search engines can detect closed loops and penalize pages in closed loops. It is currently unclear exactly where the cut-off point is. Is it only a closed loop if there are no links to or from pages outside the group or also if there are just too few such links? It is generally advisable to have links to outside pages that in turn also Link to many outside pages.

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Clustering

Clustering is a technique Search engines use to group different pages from the same Domain in their Search Results pages. Without clustering, the top spots for certain Search Terms are often completely dominated by one site. Clusters usually consist of one or two pages from one domain with a Link that says something like "More results from seoeffect.com". The term differs from terms like classification, taxonomy building, tagging, etc. in that it is fully automated. Further human intervention is not needed.

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Cold Fusion

A CGI database program from Allaire. Cold fusion uses a file extension of cf or cfm. Also used by some Cloaking programs.

Comment Tag

HTML comment tag that marks some html as a comment rather than displaying it in a browser. It is notable in relation to Search engines because search engines have been known to Index comment based text.

Common Logfile

The standard Log File format developed by the NCSA. The data contained in a Common Log File is limited by its lack of Referrer and User Agent information.

Concept search

A concept Search is a search for documents related conceptually to a Search Term, rather than for documents that actually contain the search term itself.

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Content based filtering

Filtering documents by extracting some or all of the content contained in each document is called content-based filtering. Modern Search engines all use content-based filtering in combination with either filtering mechanisms. Best known of these other mechanisms is Google's Pagerank system that measures Inbound Links from other documents.

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Conversion rate

Conversion rate or CR. The percentage of site visitors that deliver the most wanted response (MWR). The CR is an important measure of the effectiveness of the online sales effort. For example, if 4 out of every 100 visitors to a site deliver the MWR, the CR for that site is 4%.

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Counter

A counter counts hits or page views to a web site. Counter quality and featuers can vary widely. Most common are image tag counters that are activated when anyone views a page with graphics enabled.

CPA

Cost per action. Similar to CPS. Also see conversion cost.

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CPC

CPC is the abbreviation of Cost per click. The total cost of an advertising campaign divided by the resulting number of unique visitors. Sometimes also used as a synonym for PPC.

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CPL

CPL is the abbreviation of Cost per lead. The total cost of an advertising campaign divided by the resulting number of new leads.

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CPM

CPM is the abbreviation of Cost per thousand impressions (M= Roman numeral for 1000). A pricing system often used in the banner advertising industry. Typically a fixed price is offered for 1000 impressions of a banner. Google also uses it for its banner like advertisements on its Adsence network. The price is usually influenced by the topic of the site (how targeted the audience is) rather than the popularity of the site.

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CR

CR is the abbreviation of Conversion rate. The percentage of site visitors that deliver the most wanted response (MWR). The CR is an important measure of the effectiveness of the online sales effort. For example, if 4 out of every 100 visitors to a site deliver the MWR, the CR for that site is 4%.

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Crawl

Crawl is the Crawling of Search robots that refers to the process of following (to crawl) hyperlinks to navigate from page to page and site to site to gather information about that website.

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Crawler lag

Crawler lag is the delay between the point in time where a web page is crawled and the point at which it is added to the Search Engine?s Index.

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Cross linking

Cross linking refers to links between a family of domains - for example your business site, your personal Homepage and your family homepage. Cross linking was ones a technique used to inflate Link Popularity. Excessive cross linking is widely believed to do no good you?re your SERPS and can even give you a Penalty by the Search engines.

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CSS (Cascading Style Sheets)

CSS is the abbreviation of Cascading Style Sheets. CSS allows designers to create custom styles that are then applied to the web site in one of a variety of ways. The main benefit is that something like text colors for an entire site can be changed by editing only the CSS file. CSS can also be used in SEO, but most SEO techniques that involve CSS are considered Spam. White hat SEO CSS techniques involves making the code cleaner for the Search robots.

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CTR

Click through Rate. The rate at which people click on a Link when displayed on a page. The figure most often cited is a percentage of the Page View rate. If a page is viewed 10 times and a Visitor clicks once, then the CTR is 10%.

Cyber Squatting

When a person buys a Domain that is a trademark or near trademark name of some other company.

De-listing

De-lsiting refers to the removal of pages from a Search Engine Index. De-listing can occur at the request of the site owner or a variety of other reasons. Most often, de-listing occurs when a page breaks one of a Search engine's Submission rules, making itself guilty of some sort of Spamdexing.

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Dead link

A dead Link is a Hyperlink to a page that doesn?t exist any more on your webpage or site. Since its like a street going nowhere, it is called Dead link.

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Deep linking

Deep linking is the practice of linking to the inner pages of another web site - as opposed to linking to the Homepage. It should be noted that deep linking is good for your SERPS. Search engines believe that Deep links are links to quality content on your site. For example a Link to an article is often a deep link. The vast majority of site owners don't mind deep linking to their sites.

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Deep links

Deep links are links to the inner pages of another web site - as opposed to linking to the Homepage. It should be noted that deep links are good for your SERPS. Search engines believe that deep links are links to quality content on your site. For example a Link to an article is often a deep link. The vast majority of site owners don't mind deep links to their sites.

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Defaults

Advertising term used to describe when an advertiser doesn't have enough advertisments to fill the websites inventory. Usually defaults are filled with PSA ads, or blanks.

Description

In the context of the Search engines, the description refers to the descriptive text accompanied by a Title and URL in the Search Results page. Some search engines take this description from the meta description while most generate their own from the page content. Directories often ask for a description when you submit your page.

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Description tag

the Description tag is an HTML tag that gives a general description of the contents of the page. This description is not displayed on the page itself, but is largely intended to help the Search engines Index the page correctly. Some search engines use the description found in the description tag on their SERPS. A growing number of search engines are completely ignoring the description tag. But sometimes the tag is used in the Search Engine listings.

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Direct Hit

A Click through counting system that counts users clicks on various Search Engine results. The count of clicks is then used to determine web site rankings in results pages. This system is can be manipulated quite easily.

DMoz

DMoz means Directory Mozilla its also called ODP or Open Directory Project. DMoz is a massive directory continually expanded by volunteers. What sets DMoz apart is that it makes its database of indexed documents available to other directories & Search engines. A listing in the DMoz results in the page automatically being listed in many other directories like Google directory and search engines. The model of using volunteer editors is fairly ambitious - and surprisingly successful. ODP is a mammoth achievement and an asset to the online world. . It was followed by many others like Zeal and Gimpsy.

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DNS Lookup

Or sometimes referred to as Reverse DNS Lookup. Most often used by webmasters while looking at Server log files. It converts a unique IP address of a site Visitor to its Domain name.

Domain

There are Top Level Domains (such as .com, .net, or .org), and then there are midlevel domains such as Ford (ford.com ford.net or ford.org). Domain is a generic term to describe any of these levels and is most often used to refer to the mid level domain (ford.com). In reference to Search Engine technology, domain names can play an important part in determining a sites rankings on the Search engines.

Domain Name Registration

The act of registering a Domain name with an approved registrar. The process is overseen by ICANN.

Doorway Domain

A Domain designed to Redirect Traffic to a main website located on another domain.

Doorway Page

A page designed as an entrance to a website. Many doorway pages a specifically created to rank high on a particular Search Engine. Sometimes referred to as a Gateway Page or a Welcome Mat Page.

Download

The process of retrieving information from any computer is called Downloading. When one computer sends information to another, it is called Uploading.

Dynamic content

Dynamic content on web site which are generated automatically based on some users? action. Dynamic content changes regularly. Search Engine Result pages are typical example of Dynamic contents as these are dynamically generated pages, changing based on users? Search Keyword.

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Entry Page

Sometimes refers to a single page with a logo and "click here" to enter. Also called splage page.

EPC

Earnings Per Click.

EPV

Earnings Per Visitor.

Error Log File

Web servers run separate logs that show web site errors. These logs can show things like access to robots.txt (if it doesn't exist), and CGI program failures.

Everflux

Google?s database Index are updated at regular interval. Some times Google results started changing all through the month, in between the major updates. These change were known as everflux.

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Expert document

An expert document is a document that links to many other (same-topic) documents. Some Search engines only consider links from expert documents - as opposed to all documents in the collection - when determining Link Popularity. According to the Hilltop paper, expert documents are "pages that have been created with the specific purpose of directing people towards resources".

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Expert index

An expert Index is a special sub-collection within a Search Engine index. An expert index consists only of documents that are considered expert documents.

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Favicon

A small icon that some browsers display next to a bookmark when the site is viewed. It is placed in the root of a website and named "favicon.ico".

FFA

Free For All links. These are places that allow anyone to add a Link. Submit tolls that promice to submit to more then 500 Search engines and directories submit to a lot ao FFA's. Thsi gives you a lot af Spam emial and no, realy no Traffic!

Filter Words

This term is often confused with Stop Words. Filter words are common words that Search engines remove from web pages before adding them to their databases. These include words along the lines of (the,is,an,of,for,do). As you can imagine, removing these words can save search engines enormous amounts of database space.

Frames

An HTML tag construct for making a website appear to have multiple windows within one browser. A frame with links can remain static while clicks cause a different frame to be updated. Most serious websites stay away from frame usage because of browser compatibility problems and Search Engine problems. Most Search engines will not Index a framed site properly.

Frequency Cap

The maximum number of times or length of times a site Visitor will be shown the same or related advertisements..

Freshbot

Googles Webcrawler/spider has two modes of operation. One is a "deepcrawler" that indexes the entire web once or twice a month. The second mode is a spider that downloads high Ranking or frequently updated pages approximatly every 24 to 72 hours. That daily mode is called "freshbot" to reflect the "fresh" tag Google puts next to recently updated pages in Search Results.

Header / Headings

A header is a standard HTML tag such as <h1> and <h2>. Most Search engines give extra weight and importance to text found within these tags. It is also considered good practice to use Headings within your website.

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Heading Tag

An HTML tag of 6 sizes. Search engines can rank a Keyword higher if it appears in a larger heading.

Headings

Headings are standard HTML tags such as <h1> and <h2>. Most Search engines give extra weight and importance to text found within these tags. It is also considered good practice to use headings within your website.

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Hidden Text

Hidden text is text on a web page designed to be visible to spiders but not to human visitors Using a text font that is the same (or nearly the same) color as the background color, use very small fonts for the hidden text, rendering the text or Link invisible or very difficult to read. The same effect can also be achieved by using various HTML tricks.

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Hit

A request for a file on a webserver. Most often these can been graphic files and documents. In more modern lingo, website owners referer to a HIT referrers as a request for documents only, while system administrators who are cheifly concerned about Server performance, refer to it as any file request.

Homepage

The homepage is the main "Index" page or navigation hub of a web site. The homepage is not necessarily the first page. Many sites use splash pages to welcome visitors and lead them from there to the homepage. At most Search engines you can simply submit your homepage and leave it to the spider to Crawl the rest of the site from there.

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Hotbot

A Search Engine owned by Wired Digital, a division of Lycos. Hotbot uses the Inktomi Search service to present results. It also uses the Direct Hit service to help rank pages based upon Click through counts.

HTML

HTML is the acronym of HyperText Markup Language - it is the primary markup language used to create websites.

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HTML Link

A hyper Link within a web page. You clicked on an HTML link to get to this page.

HTTP

HTTP is the abbreviation of Hypertext Transfer Protocol. HTTP is the most common transfer protocol used to facilitate communication between servers and browsers.

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Hyperlink

A hyper Link is clickable content on a web page that usually leads to another page, another site or another part of the same page. The clickable content therefore is said to hyperlink to the other page / site / part of the same page. Spiders use hyperlinks to Crawl from one page to the next as they Index web sites. The user name for a hyperlink is link. The hyperlink looks like this underwater in the HTML source:

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Image Map

An image map is an image that has different clickable areas linked to different pages. Image maps can either be imbedded in the HTML code or called as an external file. Search engines usually have difficulty Spidering image maps when they are included from external files.

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Inbound Link

Links pointing to a website. When a user arrives at a website from another site, that Link is called an Inbound Link.

Inbound Links

Inbounds links are Index able links such as hypertext Link to a page from another site, bringing Traffic to that page. Inbound links are used to calculate Link Popularity.

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Index

The index is a list of web pages stored and ranked by a Search Engine. Also known as a database.

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Index file

A Index file is a file created by a Search indexer program, designed to store information in a format that makes fast retrieval possible. Google uses such a index file tho give very quick Search Results back to its users..

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Infoseek

A older Search engines now owned by Disney and part of the GO.com Disney family of websites.

Inktomi

The a Search Engine database of sites that just services other Search engines providing Search Results. Inktomi provides more searches per search engine than any other site on the internet. Some of its bigger customers in 1999 where Hotbot, Search.MSN, Yahoo, and AOL Netfind.

Interstitial

A type of advertisement that takes more than one or two page views to see. It is downloaded in parts to the users computer.

Invisible text

Invisible text on a web page that is exactly or almost the same color as the background or is hidden in invisible layers The use of invisible text to load a page with keywords was once a popular SEO technique, but Search engines can now detect invisible text and penalize sites that use it. Although there are examples of sites that use invisible text and "get away with it" on Google, the general consensus is that it is not worth the risk. The same results can usually be achieved by working the keywords into the visible body text. Then it can help your visitors with good call for actions.

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Invisible Web

the invisible web is a popular collective name for documents of types that Search engines can not typically Index. Because they are not in any Search Engine database, they can be very difficult to find and are in a sense invisible. Recently a couple of specialized search engines have begun an attempt to make the invisible web more accessible. The invisible web seems about 95% of the total internet content!

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IP address

The IP address is like your websites internet address. Every Internet user and every Server has a numeric address. Something like 123.45.67.890. IP addresses provide essential identification online. Domain names can be set up to have a unique IP address, something that is useful in SEO. IP addresses with the same first numbers are part the same family. Interlinking between websites from within the same family is not good out of SEO perspective.

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IP Delivery

Refers to the process of delivering customized content based upon the users IP address. This allow web sites to protect their proprietary code designed to rank high on Search engines.

IP Spoofing

A technique of connecting to a web site and reporting an IP address different than the one you are actually connected too. This is a highly unethical tactic and may break some computer and technology laws. In the context of Search engines, IP Spoofing involves redirecting or fooling a Search Engine into indexing one site, while actually delivering content from another site. It can also include falsely redirecting a user to some other site after innocently clicking on a Link.

ISP

Internet Service Provider. The name designed by a Madison Avenue advertising and marketing firm for internet point of access sellers.

Java

A computer language designed to be delivered from websites to a users browser. Small programs are transferred to the user, and then executed on the users system.

JavaScript

JavaScript is a Client site scripting language used extensively on the web to, amongst other things, make web pages and menus interactive. JavaScript shares characteristics of Java, but it is less complex and less powerful. One of the main benefits of JavaScript is that it can seamlessly integrate with HTML. Because of it client side nature a Search Engine Robot cannot activate the JavaScript.

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Key Performance Indicators

KPIs, or key performance indicators, help organizations achieve organizational goals through the definition and measurement of progress. The key indicators are agreed upon by an organization and are indicators which can be measured that will reflect success factors. The KPIs selected must reflect the organization's goals, they must be key to its success, and they must be measurable. Key performance indicators usually are long-term considerations for an organization.

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Key phrase

A key phrase is a sentecen of two or more words typed into a Search Engine in order to find web pages that contain that word (A Query). A web page can be optimized for specific Keyword phrases that are relevant to the content on that page.

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Keyword

A keyword or Key phrase is a word typed into a Search Engine in order to find web pages that contain that word. A web page can be optimized for specific keywords/phrases that are relevant to the content on that page.

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Keyword Buys

Some Search engines tie keywords to advertising sales. When a user searches for a particular Keyword, the Results Page often have a banner advertisement displayed buy advertisers that purchased the keyword.

Keyword frequency

Keyword frequency is a measure of the absolute amount of words on a page that are specifically chosen keywords. When a user enters a Query, Search engines display a list of pages containing the Search Terms. These are ranked based on (amongst many things) the keyword frequency of words on a page that are similar to the words used in the query. When keyword frequency is inflated artificially, it is often referred to as Keyword Stuffing. keyword frequency is use along with keyword density and Keyword prominence.

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Keyword Phrase

Refers to two or more keywords combined to form a Search Query.

Keyword prominence

Keyword prominence is a measure of to refers to how prominent keywords are within a web page. The more keywords are found in the begin of a webpage the better. Also when a keyword is found at the end of the page the keyword prominence is influenced for the better. When keyword prominence is inflated artificially, it is often referred to as Keyword Stuffing. keyword prominence is use along with keyword density and keyword frequence.

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Keyword Research

Doing research on a single Keyword to find it's relatives and related keywords. This is often done to find the highest producing keywords.

Keyword Stuffing

Keyword stuffing is the excessive repetition of keywords in an attempt to artificially inflate keyword density and improve a page's Ranking. Keyword stuffing is easily detected by Search engines and pages that use this technique are not penalized but will also not rank better. Keyword stuffing is one of the Spamdexing methods.

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Keyword Targeting

Keyword targeting is the practice of optimizing certain pages of a web site to rank well in a Search for specific keywords. Keyword targeting is generally considered vital to effective SEO. Nowadays with the long tail of keywords make out more then half of your Traffic keyword targeting is done not on specific keywords but on all content of a website.

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Keywords Meta Tag

The Keyword {ShowGlossar:301} is A HTML meta tag that lists all of the main keywords and key phrases that are contained on that web page. Some older Search engines use the keyword meta tag to help rank web pages in their databases. Google does not.

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Link

A link is clickable content on a web page that usually leads to another page, another site or another part of the same page. The clickable content therefore is said to link to the other page / site / part of the same page. Spiders use links to Crawl from one page to the next as they Index web sites. The HTML name for a link is the hyperlink.

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Link Exchange

Link Exchange or reciprocal linking is the process of placing a link to another website on your own site in exchange for a return link back. Link exchange was ones a good tactic but one way links or natural link building gain in favour nowadays.

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Link Farm

Free For All links. These are places that allow anyone to add a Link.

Link Popularity

Link Popularity is a measure of how "popular" a web page is on the internet as measured by the number of Inbound Links pointing to your web page. Link popularity is one of the main factors used to help determine Search Engine rankings. Google calls its Link popularity the Pagerank of a webpage. This is shown by the little green bar in the Google Toolbar.

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Linkage

A count of the number of links pointing (Inbound Links) at a website. Many Search engines now count linkage in their algorithms.

LinkRot

A reference to when urls are removed and the URL goes 404.

Log File

Log Files are files that are constantly and automatically created and updated on your web Server that provide very specific details about the activities taking place on your web site. This includes referring URLs, IP addresses, pages visited, errors generated, number of unique visitors, total page views, total hits, and much more. Carefully reviewing your log files can provide valuable information about your site's performance and visitors. Because of proxy problems under and over counting makes log file analyses less favourable the tag analyse statistics like web trends or Google Analytics.

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Logger

A program that logs web page views. Most often a logger will also track referrals.

LookSmart

One of the largest directories on the Internet.

Lycos

A large Search Engine. Owns Wired Digital which owns the Hotbot Search engine. Also owns Tripod free home page site. Primary Search Results are returned from the ODP. With followup by their own proprietary spider.

Meta Search

A process of searching several databases simultaneously and combining the results.

Meta Search Engine

A Meta Search Engine is a type of Search engine. A website that takes your search Query and passes it on to several different search engines and directories, then summarizes the results in a logical manner for you to review. Dogpile, Metacrawler and Ixquick are well known Meta Search engines.

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Meta Tag

the meta tag was ones the most bespoken word in the SEO industry. Its a HTML tag placed in the head section of a web page. The meta tag provides additional information that is not displayed on the page itself. The initial idea was that webmasters should use these tags to help Search engines Index the page correctly by providing an accurate Description of the page content and a list of keywords associated with the page. Unfortunately this left the door open to abuse. Many webmasters used these meta tags like the Description tag and the Keyword tag to gain an unfair advantage, forcing search engines to begin disregarding meta tags.

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Metafind

Another Meta Search Engine.

MetaSearch Engine

A Search Engine that searches multiple other Search engines and combines the results. Currently the top Meta Search Engine is metacrawler.com

Mining Company

Former name of About.com.

Mirror Sites

Mirror sites are identical, but separate websites on different domains. They are commonly used legitimately by large websites to share heavy Server loads, and by Search Engine spammers to generate more Search engine referrals and revenue. In general, the search engines frown upon mirror sites and do not hesitate to assess duplicate content penalties when they feel they are warranted.

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MirrorSite

A shadow duplicate copy of a web site at a separate URL. This allows websites to spread out the resource load on a Server. {ShowGlossar:302} are difficult to get indexed properly by Search Engine. Search engines view the multiple duplicate pages as Spamming.

Misspellings

Intentionally making a spelling mistake in meta keywords or meta tags to catch Search Engine users who also misspell words when searching.

Multi Titles

Another old defunct trick where authors would double up the titles in a page to increase Search Engine relevancy. Won't work because you lower Keyword density with it!

Multiple Keyword Tags

Using two or three Keyword META tags to increase the relevancy of a page. This technique is considered Spam by most Search engines and should be avoided.

Natural Linking

Describes the hypertext links found on web sites that are part of text content and that Link to expanded or additional information on a subject without consideration of their value in Link Popularity. Natural linking helps you best in offpage factors.

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Netfind

Online America's Search Engine. Also known as AOL netfind or AOL.

Netscape

Netscape is an early Internet company, since acquired by AOL. The company is famous for its Netscape Navigator browser that dominated the browser scene from 1994 to about 1997.

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NewHoo

Former name of the Open Directory Project.

Nofollow

Nofollow is a tag you use in HTML code of a Link. If you don't want Googlebot to follow a link and Index it from your site, you can use the following nofollow tag in your href links: rel="nofollow"

Possible uses include channelling of PR away from non-monetary pages such as an "about" page. So, instead of having a live link to the about page, by having the html:

<a href="HTTP://www.example.com/about.html" rel="nofollow">About Us</a>

Googlebot will not:
1.Index the page from that link
2. Consider the Anchor text of the link or
3. Pass any PR to the linked page.

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NorthernLight

A large Search Engine. Some services on this Search engine are pay-for-play. At one point, Northern Light was one of the highest volume SE's, but its fortunes have faded away. Northern Light is the only search engine to ban other Meta Search engines from searching its database.

Obfuscation

The act of misrepresenting meta tags or content. The user is presented with a page that looks normal, but it is not the page submitted to Search engines. This is similar to Cloaking or Stealth pages, but it further protects the code by giving code stealers a micky page. The page often looks normal, but there will be something wrong with it to cause it to rank low on search engines (things like bad Keyword density or {ShowGlossar:301} errors). When someone steals a high Ranking page like this and installs it on their own Server, they will never get the rankings the real page gets.

ODP

ODP or Open Directory Project (also called DMoz) is a massive Directory continually expanded by volunteers. What sets ODP apart is that it makes its database of indexed documents available to other directories & Search engines. It was followed by many others like Zeal and Gimpsy. A listing in the ODP results in the page automatically being listed in many other directories like Google directory and search engines. The model of using volunteer editors is fairly ambitious - and surprisingly successful. ODP is a mammoth achievement and an asset to the online world.

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Off page

Off page factors are those factors that impact the Ranking of a web page but that are not located on the web page itself but off page. Inbound Links, Anchor text of inbound links etc. are examples of off page factors.

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Off page criteria

{ShowGlossar:307} criteria are those factors that impact the Ranking of a web page but that are not located on the web page itself but off page. Inbound Links, Anchor text of inbound links etc. are examples of Off the page criteria.

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off page factors

{ShowGlossar:307} factors are those factors that impact the Ranking of a web page but that are not located on the web page itself but off page. Inbound Links, Anchor text of inbound links are examples of offpage factors.

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Off the page

Off the page factors are those factors that impact the Ranking of a web page but that are not located on the web page itself but off the page. Inbound Links, Anchor text of inbound links etc. are examples of off the page factors.

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Open Directory Project

The Open Directory Project (ODP) also called DMoz is a massive directory continually expanded by volunteers. What sets ODP apart is that it makes its database of indexed documents available to other directories & Search engines. It was followed by many others like Zeal and Gimpsy. A listing in the ODP results in the page automatically being listed in many other directories like Google directory and search engines. The model of using volunteer editors is fairly ambitious - and surprisingly successful. ODP is a mammoth achievement and an asset to the online world.

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Open Source

Open source software is software that is released with source code. People are allowed to make dirivative works from open source software as long as it is released under the same open source agreement.

Open Text

A formerly large Directory of businesses directory that is all but defunct now. Located at: HTTP://www.opentext.com.

Opt-In

A program that gives the user choice of participation. Mostley reffered to the process of users have to make the action of subscribing to email lists and have to make the action themselves before be subscribed.

Opt-Out

Any program or process that requires a user to take action to stop being included in some action. eg: optout email lists.

Optimization

In the Search Engine optimization world optimization is what you do when you want to rank well in the organic Search. A page is said to be optimized when it has been structured in such a way that it ranks well (on the SERPS) for those keywords it targets. It is a fairly subjective concept. What some see as optimization might be termed Spamdexing by others. In the strictest sense, optimization means simply making a page spider-friendly by, for example, using text links rather than image links. In the SEO industry the term is more often used as a collective name for all the "tricks" webmasters use to improve a page's Ranking.

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Optimize

In the SEO world optimize is what you do when you want to rank well in the organic Search. A page is said to be optimized when it has been structured in such a way that it ranks well (on the SERPS) for those keywords it targets. It is a fairly subjective concept. What some see as Optimization might be termed Spamdexing by others. In the strictest sense, optimize means simply making a page spider-friendly by, for example, using text links rather than image links. In the SEO industry the term is more often used as a collective name for all the "tricks" webmasters use to improve a page's Ranking.

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Outbound Link

An outbound Link is a link that goes out of the site. As oppose to an Inbound Link that goes in the site. When site A links to site B, site A has an outbound link and site B has an inbound link.

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Packet Sniffing

An analysis method that monitors network packets (pieces of data) in real time as they make their way to the Web Server.

Page Jacking

When someone steals a web page and places it on their own site.

Page Rank

Page Rank or Pagerank is a proprietary numerical score that is assigned by Google to every web page in their Index. Page rank for each page is calculated by Google using a special mathematical algorithm, based on the number and quality (as determined by Google) of the Inbound Links to the page. Your webpage can have a Page rank from zero to ten and is shown by the green bar in the Google Toolbar.

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Page View

Web Page Hits, or number of times a page is viewed.

Pagerank

Pagerank or Page Rank is a proprietary numerical score that is assigned by Google to every web page in their Index. Pagerank for each page is calculated by Google using a special mathematical algorithm, based on the number and quality (as determined by Google) of the Inbound Links to the page. Your webpage can have a Pagerank from zero to ten.

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Paid Inclusion

Some directories will only consider placing your URL into their database if you pay them a fee.

Yahoo charges a $299 per year evaluation fee for commercial sites. Note that this fee doesn't guarantee that your URL will be accepted and placed in the Yahoo database, but rather that Yahoo will consider your site for inclusion in a timely manner. If your site is rejected, you're just out your $299. But you do have an opportunity to appeal the decision.

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Paid Listing

A paid listing on a SERP is a listing that is achieved through outbidding competitors (as in PPC). The term is sometimes also used to refer to Keyword-targeted advertisements, where the advertiser pays the Search Engine a fixed amount to have its ad shown on the SERP for a specific keyword. But this last paid listing has died last years.

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Pay Per Lead

The amount a website spends to acquire leads.

Penalty

A penalty in the SEO world is a punishment levied against a web page by a Search Engine as a result of using an SEO tactic that it doesn't approve of. Tactics that most often result in penalties include using Hidden Text, sneaky redirects, and linking to a bad neighbourhood. In Europe a lot of well known business sites had a penalty for using Java-Script Cloaking in 2005.

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Perl

One of the main CGI programming languages. Perl features and easy to use syntax built from several common languages.

PFI

Pay For Inclusion. A process where people can pay to be included in a database.

Pop Up

A Pop up or Pop-up is a new browser window (usually containing an advertisement) automatically opened when the users performs a specified action - like opening a page, clicking a Link, closing a page etc. Nowadays there are a lot of pop up killers out there like in the Google Toolbar so they are not as effective as they could be.

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Pop-up

A Pop-up is a new browser window (usually containing an advertisement) automatically opened when the users performs a specified action - like opening a page, clicking a Link, closing a page etc. Nowadays there are a lot of pop-up killers out there like in the Google Toolbar so they are not as effective as they could be.

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POP3

Post Office Protocol. The common protocol used to connect with an email Server.

Popunder

An ad that spawns a new browser window in the background. Mostly loathed by web surfers.

Popup

A Popup or Pop-up is a new browser window (usually containing an advertisement) automatically opened when the users performs a specified action - like opening a page, clicking a Link, closing a page etc. Nowadays there are a lot of popup killers out there like in the Google Toolbar so they are not as effective as they could be.

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Portal

A portal is a web site that functions as a kind of starting page or entry point to the web. Portals typically have a wide variety of features such as Search, free web-based e-mail, news etc. Well-known examples include Excite and Yahoo.

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Positioning

In the context of Search engines, it is the position that a sites entry is display in any Search Engine Query.

PPC

PPC means Pay per click. PPC is a Traffic generating method where a Search Engine or Directory places your Link in their searchable database and charges you a fee every time your URL comes up in a Search and it gets clicked on. The amount of the fee that you pay is usually determined by bidding on keywords or keyphrases.

The two largest PPC search engines are Yahoo! Searchmarketing and Google AdWords, followed by MSN Adcenter. There are also numerous smaller PPC engines on the net, some very good a delivering affordable targeted traffic, others not.

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PR

PR is the abbreviation of Page Rank or Pagerank. PR is the proprietary numerical score that is assigned by Google to every web page in their Index. PR for each page is calculated by Google using a special mathematical algorithm, based on the number and quality (as determined by Google) of the Inbound Links to the page. Your webpage can have a PR from zero to ten.

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PR zero

PRzerro or PR0 means Pagerank zero. It can be a Penalty imposed by Google on sites caught Spamdexing. It's worth noting that Google denies having such a penalty. So it also can be not yet indexed page by Google or a page wit a PR that?s just not given. Also sometimes the PRO is there because the database that shows the little green PageRank is ?out of the air?.

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PR0

PR0 or PR zero means Pagerank zero. It can be a Penalty imposed by Google on sites caught Spamdexing. It's worth noting that Google denies having such a penalty. So it also can be not yet indexed page by Google or a page wit a PR that?s just not given. Also sometimes the PRO is there because the database that shows the little green PageRank is ?out of the air?.

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Promotion

In the context of Search engines promotion refers to submitting of the site information with the intent of getting the Search Engine to list the site.

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PSA

Advertising term used to describe a Public Service Announcement, where websites display free banners as a public service.

Query

Query is the thing people Search for in a Search Engine. Its a Keyword, group of keywords or phrase, with or without special instructions like Boolean operators.. In simpler terms, it is that which the user enters into the search box. It is what the search engine compares documents to in order to return only relevant documents.

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Quote(s)

When used in a Search, the quote marks ? "? tell most systems that you only want to see matches that are exactly like what you are asking for. For example, a search for 'electric light', entered without the single quotes, will return much different results than "electric light" entered with the quotes as shown.

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Ranking

Ranking is the order in which individual web pages are returned in the SERPS for a given Search Query. Search engines rank the web pages based upon relevancy to your Search Terms according to their proprietary algorithm. What is the ranking of your site?

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Rate Card

A sites list of fees for advertising and placement options.

Re-submission

Re-Submission or resubmission is the process of submitting a web page to a Search Engine like the add urls page of Google and then repeating the submission process - either a couple of times or regularly over a period of time. Contrary to popular belief, regular re-submissions does not improve a page's Ranking and is considered a form of Spamdexing by most Search engines.

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RealNames

A company that sells names associated web address queries. This is mainly for corporate brand name protection. Some Search engines now use that system to generate Search Results. Companies can buy their Real Name and their name will be the first one returned for that search Query. For example, Coke-Cola could buy Coke and have their webpage returned first for any search on Coke.

Recip Link

A Link Exchange between two sites.

Reciprocal Link

Reciprocal Links is the process to place a Link on your site in exchange for links back to your site from theirs. This was a proven way to build Link Popularity which is instrumental in getting high Search Engine rankings. But since Google and other Search engines find these reciprocal links less value then 1 way links, reciprocal links are not so proven anymore.

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Redirect

Redirect is a way to send a user to a different URL then the landingpage. Redirect can be done by JavaScript or Server side ways like 301 redirects. It can also be a tactic sometimes used to send a user to a different page that the one she found in the SERPS. For example, a webmaster optimizes a web page for a very popular Keyword. When a user finds the page by searching on that keyword, she is subsequently redirected to a different, possibly non-relevant page that the webmaster stands ready to make money from.

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Referrer

The address (URL) of the web page a user came from, before entering another site. Each time a user clicks (selects) a new HTML Link on a web page, most browsers report a "HTTP-REFERER" string to the new site. Web hosts can record these "referer strings" in a Log File for usage by a web site. In the context of Search engines, these referer strings are a powerful way to determine what searches users used to enter your website. As part of a referral string from Search Engine, the Search Terms a user typed in will be included. Some img tag Counter style logging software can also record referral strings.

Refresh Tag

Meta Refresh tag reloads a page at a set time. Most Search engines dont like this.

Registration

The act of submitting a website to a Directory for inclusion (such as registering with Yahoo).

Results Page

A page at a Search Engine that displays the results of searches. After the user types in a Search Query, the page that is displayed, is call the results page. The order of results on the results page, is called the rankings.

Robot

A robot is a program used by a Search Engine to Crawl the web in order to find, rank, and Index new web pages.

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robots.txt

A file on a web site in the root Directory of a website that is used to control which spiders have access to which pages within a website. When a spider or Robot connects to a website, it checks for the presence of a robot.txt. Only spiders that adhere to the Robots Exclusion Standard will obey a robots.txt command file There are several specific fields in a robots.txt such as User-agent specifies which User Agents are allowed to access the site and "Allow/Disallow" specifies which directories a spider may access.

Robots.txt / Robots Text File

robots.txt is a special file that is commonly used to exclude some or all robots from crawling certain files or directories on a website. This file should b placed in your website's root Directory.

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ROI

Return On Investment. In relation to Search Engine advertising, it often refers to sales per lead.

RON

RON : Run of Network. Large advertising brokers such as Burst or Double click, can sell ads across the entire network of member sites.

ROS

RON : Run of Site. An ad that can be placed anywhere on a website without restrictions.

Scooter

The Altavista spider. The name is in reference to the world famous Altavista Raceway that holds motorcycle races every year.

Script

A script is a piece of programming designed to perform a certain function on a web page - for example to create a rollover effect on buttons or to create pop-ups. You can find a lot of scripts all over the web. A good place is www.hotscripts.com

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Search

Search is the process of locating information - on the Internet typically done by searching through documents in search engine and Directory databases.

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Search Engine

A Search engine is a tool for finding information on the Internet. Most search engines consist of the following main components:

1. Spider
2. Indexer
3. Database
4. Search software
5. Web interface

Documents found by the spider are processed by the indexer and stored in a database. From the database the search software extracts documents based on parameters entered by the user. Examples of search engines include Google MSN and Yahoo!. Directories like Yahoo! and ODP are often referred to as search engines although they are not.

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Search Engine Friendly

A web page that has been designed and optimized for high Search Engine rankings. A Search engine friendly page also makes it easy for search engines to follow the links on the page.

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Search engine marketing

Search Engine marketing refers to the overall process of marketing a site on Search engines. This includes Submission, Optimization, managing paid listings and more. When paid search came into the market search engine optimizations is still mainly used for the Organic Search Results or left results on Google or Yahoo!. The term search engine marketing is used for both organic and paid search. Search engine marketing is also called SEM

See also: search engine marketing, Search engine optimization, SEO and sem.

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Search engine optimization

The term Search Engine Optimization is widely used in the Search engine industry as a collective name for those activities that are directly or indirectly aimed at improving a page's search engine Ranking. Sometimes the term SEO is also used to refer to providers of SEO services - in other words it's used in the place of terms like "SEO provider" and "SEO specialist". When paid search came into the market search engine optimizations is still mainly used for the Organic Search Results or left results on Google or Yahoo!. The term Search engine marketing is used for both organic and paid search.

See also: search engine marketing, search engine optimization, seo and SEM.

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Search engine positioning

Search Engine Positioning refers to a site actually doing well for particular terms or for a range of terms at Search engines. This is the ultimate goal for many people -- to get that "top ten" Ranking for a particular Keyword or Search Terms.

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Search MSN

The Microsoft Search engines. Currently using results by Altavista, Inktomi and LookSmart.

Search Results

The documents returned by a Search Engine in response to a Query.

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Search Term

A Search term is a word entered into a Search Engine's search box to form a Query.

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Search Terms

Search terms are words entered into a Search Engine's search box to form a Query.

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SEM

SEM refers to the overall process of marketing a site on Search engines. This includes Submission, Optimization, managing paid listings and more. When paid search came into the market Search Engine optimizations is still mainly used for the Organic Search Results or left results on Google or Yahoo!. The term Search engine marketing is used for both organic and paid search. Search engine marketing is also called SEM

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SEO

The term SEO is widely used in the Search Engine industry as a collective name for those activities that are directly or indirectly aimed at improving a page's Search engine Ranking. Sometimes the term SEO is a abbreviation of ?Search engine optimization?. It is also used to refer to providers of SEO services - in other words it's used in the place of terms like "SEO provider" and "SEO specialist". When paid search came into the market search engine optimizations is still mainly used for the Organic Search Results or left results on Google or Yahoo!. The term Search engine marketing is used for both organic and paid search.

See also: search engine marketing, search engine Optimization, seo and SEM.

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SERP

SERP is the abbreviation of Search Engine Results Page. The term refers to the page of Search Results a Search engine displays in response to a Query. In default there are 10 results on every SERP.

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SERPS

SERPS is the abbreviation of Search Engine Results Pages. The term refers to the pages of Search Results a Search engine displays in response to a Query. In default there are 10 results on every SERP.

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Server

A computer which is designed to generate information for connected users (Client). In the context of the world wide web, this refers to a web site that delivers web pages to users.

Session ID

Webpages that are produced at the time of the page request from programs, are called Dynamic pages. Programs often will use specific urls for each Visitor. You will often see those as a string of numbers in the browser address bar. These numbers will track you via cookies and serve pages specific to your "session". A session can be any time limit and then it expires. Sites use these sessions to serve custom content, defeat browser caching, and to direct the flow of visitors through the website. Most Search engines can handle surch strings like ? and # but cannot and willnot Index session ID generated URL's.

Shopping Cart

Software designed to keep track of customer purchases until they "check out" on an ecommerce website.

Sidewinder

The Infoseek spider.

Sitemap

A sitemap is a map to your site. A sitemap contains links to every page of your site (check out Google's sitemap). The important benefit of having a sitemap (apart from helping your visitors find what they are looking for) is that spiders can find all pages on a site quickly and with fewer hops. For maximum benefit, insert a prominent Link to your sitemap on every page of your site. So the benefit of sitemaps is two: improve usability for your visitors and improve feeds for the Search engines to improve indexing.

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Sky Scrapper

An ad that is quit tall and large. They can run 160x600 pixels down the side of a webpage.

Slurp

The Inktomi spider.

Snap!

A medium sized web site Directory. Uses Inktomi for non-directory matches.

Spam

Spam is a collective name for those marketing techniques that are intrusive, offensive and/or unethical in some way. A major characteristic is that it aims its message at a wide (often in the millions), untargeted audience - which it can afford because electronic distribution is very cheap. The most common form of spam is unsolicited commercial e-mail. In the Search Engine world, regular mass Submission of web pages to Search engines is also referred to as spam or spamdexing. The term spamdexing is also used to refer to all SEO techniques that are deceptive or unethical.

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Spamdexing

The term spamdexing is used to refer to all SEO techniques that are deceptive or unethical. Spamdexing in the Search Engine world are unethical techniques to fool Search engines. One is regular mass Submission of web pages to search engines is also referred to as Spam or spamdexing. Keywordstuffing, page duplication, Domain hijacking are also spamdexing techniques to fool the search engines.

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Spamming

See Spamdexing. A broad term mainly referring to unsolicited junk email.

Spider / Spyder

A browser-like program that forms part of a Search Engine. Its task is to "surf" the web by following links from one page to the next and from one site to the next. It collects information from the sites it visits and that information is stored in the Search engine's database. A spider is also named a bot or a search spider. Every search engine names there spider different Google?s spiders is called Googlebot. So you can find them in your log files.

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Spidering

While a spider is downloading pages, it is called Spidering. Most modern spiders used by Search engines are only responsible for downloading the pages and storing them raw in a temporary database. An indexer is then used to process the page for inclusion in a Search Engine database. Spiders have a wide range of variables and guidelines that they can be setup to use and follow. Some include: speed at which it downloads pages, whether it will walk or Crawl through a website, whether it only goes after Index pages, what time of day it is active, which domains it will connect to, how many pages it will accept from one Domain.

Splash Page

Also referred to as a Welcome Mat Page. It is a page that normally just includes a logo and a "click here to enter" type Link. These can be used to direct Traffic based upon user variables.

SSI

An acronym for Server Side Includes. These are HTML Comment commands placed in an HTML file, to cause a webserver to execute some action when the page is viewed by a user. These include calling external programs such as CGI programs, displaying date or the last modified date on the file. Apache is the most widely used web server and has a wide range of SSI commands available.

Static IP Address

An IP address that remains constant each time a person logs on to the internet.

Status-Code definitions

Status-Code definitions describe a Server response. Each number of the status code definition represends a differnet status of the code.

See each Status-Code definition fo a Description of the status code: 00 301 302 304 307 400 401 403 404 410 500 501

Stealth

A broad term referring to the hiding of data from a user or Robot. Often this includes Obfuscation where by the data presented looks correct, but there is something wrong with it. In the context of Search engine optimization this can include Stealth Meta Tags that are displayed for Search Engine robot but not users.

Stemming

Refers to root word origins. For example, Search, Searching, and Searches all have Search as the root stem. Some search engines use stemming to provide results from more than just the entered Search Terms. A search on Boat could return results on Boating or Boats.

Stop Words

This term has been so often confused with Filter Words that it now refers to filter words most of the time. A stop word is a word that causes an indexer to STOP indexing in the current procedure and do something else. Most common of these, is when an indexer encounters adult censored words.

Submission

Submission is the process of manually adding a URL to a Search Engine's list of URLs to spider - in effect telling a spider about a page in order to get it spidered and ultimately added to the Search engine's database.

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Submission Service

A service that will automatically submit your page or website to many Search engines at once.

T-Rex

The Lycos spider.

Teoma

Teoma is one of the internets full Spidering Search engines. Delivers results to parent company AskJeeves.

Term Vectors

Term vectors map associations between keywords based on the frequency and location of term when used in Search queries. Apple has a high vector relation to "fresh fruit", but is not to "fruit of the loom".

Theme Engine

A theme engine is a Search Engine that indexes entire sites as one giant page. They then use only the most relevant keywords found to determine your sites theme. By determining a theme Search engines hope to return more accurate results.

Throw Away Domain

A Domain name that has little value. These are most often used to test out new Search engine optimization tactics and they may get banned.

Title

The part of an HTML page that is displayed on a browser title line (usually at the top of the window). The text of a web page title is important, because it is the part of the page displayed on Search engines as a Link. Search engines also give the page title more weight when determining what order to display pages.

Title Meta Tag

The Title {ShowGlossar:301} is used to provide web browsers and Search engines with an "official" title for the page currently being displayed. Using a couple of keywords in your title tag can help boost the page's Search Engine Ranking for those keywords. You find the title tag I the top bar of your browser. Its made in your HTML like this: <title>your Keyword rich title here</here>

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Toolbar

With reference to Search engines, toolbars are browser add-ons provided by the search engines. These toolbars often include a search box, shortcuts to the different sections of the Search Engine, additional page information etc. The most common toolbars are the Google and yahoo toolbar.

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Top10 Ranking

A web page that is listed in the first 10 Search Results for a Search Query. A top-10 Ranking in Google also means on the first page using the standard search criteria. Becouse most people (about 50%) do only look at the top-10 rankings its importend to get your site ranked there.

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Traffic

A website's average rate of traffic flow within a given time period. It can be measured in a couple ways, including unique visitors and total page views. Don't confuse hits with unique visitors and page views. The term hits is virtually useless when evaluating website traffic statistics.

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Unique User

A single individual website Visitor. Visitors (or users) can visit multiple pages within a site. Unique users are important because it is an indication of success of a website. If you have high visitor counts, but relatively low page per user counts, that indicates that people are not finding your site attractive enough to set and read through it. On the other hand, if you have low visitor counts and very high page per user counts, that is an indication your site is providing good information to people and you should do a better job a Promotion. High page per user counts indicate good site potential, while low page per user counts indicate you need to rework the site with more content or better displays.

Unique Visitor

Unique Visitor is used to describe one person visiting a site. That one person may generate multiple visits over a period of time, therefore log files normally show more visits than unique visitors. The shortened version "uniques" is sometimes used to refer to unique visitors.

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Upload

The process of retrieving information from any computer is called Downloading. When one computer sends information to another, it is called Uploading.

URL

Uniform Resource Locator / Universal Resource Locator Each web page has it's own specific human-friendly URL, or web address. URLs are mapped to computer-friendly IP addresses by special computers called Domain Name Servers, or DNSs.

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URL Submission

The process of submitting a webpage to Search engines.

User Agent

Each time a web browser or other Client connect to a web site, they report a USER_AGENT. Common user agents include {ShowGlossar:304}, Opera, and Internet Explorer. In the context of Search Engine Robots or Spiders, a CGI program can read the USER AGENT and deliver custom content to that user or Robot. The User Agent can also be included in a robots.txt file to allow or deny access to the website.

Variable / URL variable

Variable refers to information that is passed to the Server with the URL that the server uses within the context of a Script or server-based program.

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Viral Marketing

Any program that results in customers or program members promoting the service for you, like tell a friend, partnerprograms and Affiliate programs.

Virtual Domain

A website setting on its own Domain name. For example this web site is located on the Virtual Domain www.optimizkit.com. Some web sites are hosted by other domains such as HTTP://members.Lycos.nl/stitch/ is a personal web site hosted by lycos.

Visitor

The term visitor is sometimes confused with unique visitor. The difference is that one unique visitor visiting a site repeatedly over a period of time will show up on the site's Log File as many visitors. The term therefore refers to the number of times people visit a site - not the actual number of people visiting a site.

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Web copywriting

Copywriting specifically aimed at an online audience. Web copywriting shares many of the ground rules of offline copywriting, but has quickly evolved to become a stand-alone science. Recently it has also begun taking into account the algorithms of Search engines. Although there are many who feel copywriters should focus on writing appealing copy and converting visitors to customers and not be concerned with getting visitors, there are strong arguments for SEO considerations to form part of web copywriting.

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Web Crawler

Web crawler (also known as web spider) is a program which browses the World Wide Web in a methodical, automated manner. A web crawler is one type of bot. Web crawlers not only keep a copy of all the visited pages for later processing - for example by a Search Engine but also Index these pages to make the Search narrower.

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Webcrawler

A large Search Engine owned by Excite.

Weblog

It started out as referring to specific content management software (blogger), and has transitioned into a Description for a wide range of personal pages, journals, and diary type setups.

Whois

A Search that provides the company name, address, and contact information of a Visitor to a site. Whois lengthens the log analysis duration considerably.

Word Scrambled

Randomly sorting the words on a page is called word scrambling. A word scrambled page can be submitted to Search engines for high Ranking, yet the page will be unreadable by a human. By using Cloaking, Stealth, or other techniques, a web master can hide the scrambled page from all but the Search Engine spider. not recommended.

Y!

Y! is short for Yahoo! particularly used in Search Engine discussion forums and Search engine blogs.

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Yahoo! (www.yahoo.com)

Yahoo! Is one of the first and most-loved web directories, Yahoo is presently (2002) believed to be the most visited site on the Internet.

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WARNING ··> SEO EFFECT DRAWS ENORMOUS ATTENTION. YOU'LL ATTRACT MORE VISITORS , MORE INTEREST, MORE CONVERSION, MORE BUSINESS, MORE SALES. CAN YOU HANDLE THEIR ATTENTION?

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