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Can You handle their attention ?
Glossary

00

OK - Status-Code definition to describe a Server response. OO means the request has succeeded. The information returned with the response is dependent on the method used in the request.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501
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301

301: Moved Permanently - Status-Code definition to describe a Server response. 301 means requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501
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302

302: Found - Status-Code definition to describe a Server response. 302 means requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the Client SHOULD continue to use the Request-URI for future requests.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501
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304

304: Not Modified - Status-Code definition to describe a Server response. 304 means if the Client has performed a conditional GET request and access is allowed, but the document has not been modified, the server SHOULD respond with this status code.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501
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307

307: Temporary Redirect - Status-Code definition to describe a Server response. 307 means requested resource resides temporarily under a different URI. Since the redirection MAY be altered on occasion, the Client SHOULD continue to use the Request-URI for future requests.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501
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400

400: Bad Request - Status-Code definition to describe a Server response. 400 means request could not be understood by the server due to malformed syntax. The Client SHOULD NOT repeat the request without modifications.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501
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401

401: Unauthorized - Status-Code definition to describe a Server response. 401 means request requires user authentication. The response MUST include a WWW-Authenticate header field containing a challenge applicable to the requested resource.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501
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403

403: Forbidden - Status-Code definition to describe a Server response. 403 means server understood the request, but is refusing to fulfil it. Authorization will not help and the request SHOULD NOT be repeated.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501
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404

404: Not Found - Status-Code definition to describe a Server response. 404 means server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent.
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410

410: Gone - Status-Code definition to describe a Server response. 410 means requested resource is no longer available at the server and no forwarding address is known. This condition is expected to be considered permanent.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501
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500

500: Internal Server Error - Status-Code definition to describe a server response. 500 means server encountered an unexpected condition which prevented it from fulfilling the request.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501
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501

501: Not Implemented - Status-Code definition to describe a Server response. 501 means server does not support the functionality required to fulfil the request. This is the appropriate response when the server does not recognize the request method and is not capable of supporting it for any resource.

See also other Status-Code definitions: 00 301 302 304 307 400 401 403 404 410 500 501
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About.com

A fairly large internet Directory formerly called The Mining Company.
 

Above The Fold

Above The Fold refers to the part of the screen where a user does not have to scroll to see content. It is a reference to newspapers where the top part of the page is above the fold.
 

Ad Broker

Someone who does nothing but sell advertisements for websites.
 

Ad Inventory

The number of page views a site has available for advertising.
 

AdSense

AdSence is Google's contextual based ad program. AdSence is an easy way to display relevant Google?s ads on your website and earn money at the same time.
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Adult Words

Words that are censored by Search engines. These include the FCC's seven naughty words. Search engines often mantain two databases, one with all the bad stuff to keep away from children, and one for the general public. Adult words are called Stop Words by the search engines because the indexer STOPS when it finds one of these words.
 

AdWords

Adwords is Google's PPC program.
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Affiliate

Someone who sets up a business that is inbetween the original manufacturer and the end customer. Often these are not wholesalers, but store fronts. Most often, affiliates do not handle product delivery or customer support.
 

Affiliate Program

A program that allows websites to sell a product on a commision basis.
 

AgentName Delivery

The practice of delivering a custom page based upon the User Agent string a browser or spider uses to identify itself.
 

Allintitle

Allintitle is a special Search command for Google. A search for allintitle:blue widgets would only return sites that have the word "blue widgets" in their Title.
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Allinurl

Allinurl is a special Search command for Google. A search for allinurl:widgets would only return sites that has the word "widgets" in their URL.
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Alt attribute

The Alt attribute is also known as "Alt tag" in HTML language. Alt attribute is specified for an Image and within the image tag. Its syntax is:

<"IMG src="logo.gif" ALT="your website Logo">.

The text "your website Logo" is the alt attribute and will be displayed where your image "logo.gif" is placed while it is being loaded or if for any reason the image can?t be displayed.

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Alt tag

Common name (erroneous) for the Alt attribute. The Alt tag is also known as alt atribute in HTML language. Alt tag is specified for an Image and within the image tag.Its syntax is:

<"IMG src="logo.gif" ALT="your website Logo">.

The text "your website Logo" is the al tag and will be displayed where your image "logo.gif" is placed while it is being loaded or if for any reason the image can?t be displayed.

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Anchor text

Anchor text also called Link text, refers to the text that appears in a Hyperlink. For instance, the text "SEO Software": in the link "Free SEO Software". Google considers anchor text as an important factor while Ranking a website. It is always recommended to have keywords in your anchor text of links you secure. So use: "Free SEO Software" as anchor text and not "Go to our softwarekit" or "HTTP://www.seoeffect.com" of you want a SERP for SEO software or Free SEO Software.
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AOL Netfind

The America OnLine Search Engine. The AOL browser Defaults to its own Search engine at search.aol.com when the search function of a browser is used. Currently using a combination of Inktomi and the Open Directory Project.
 

Apache Web Server

The leading web Server software on the the Internet. Apache is an Open Source project.
 

Architext Spider

A spider run by the Excite Search Engine.
 

ArchitextSpider

Architextspider is the name of the Excite Search Engine's spider.
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Ask Jeeves

A Meta Search Engine which recently purchased by Go2net.com.
 

ASP

ASP stands for Active Server Pages: a server based scripting language that is used to to provide Dynamic content and build database driven web sites where the browser may have no scripting at all. Most often used in Cloaking activity.
 

B2B

Business to Business. Products and services designed to be sold to other businesses.
 

B2C

Business To Consumer. Products and services designed to be sold to the general public.
 

Back Link

Inbound Links pointing to a page are referred to as back links.
 

Backlink

A backlink is a Link on another page that links to the page you are viewing. Also called an Inbound Link. The Anchor text of this backlink is important for the SERP of the page that gets the link.
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Bait-and-switch

Bait and switch is a old technique (considered Spam) used in SEO. It involves creating an optimized page and a regular page. The optimized page is submitted to the Search engines and replaced with the regular page as soon as the optimized page has been indexed. Nowadays indexing of pages is so quick bait and switch Spamdexing (happily) is not working anymore.
 

Banner Blind

Refers to the process where users become accustomed to banners and don't even notice they are there any more..
 

Bells-and-whistles

Bells andwhistles are advanced features. A web site is said to have too many bells-and-whistles when it contains unnecessary animations etc. In the context of SEO, bells-and-whistles are generally seen as a roadblock since they rarely contribute to high Search Engine rankings and may even cause a site to rank poorly.
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Bid

Bid is the amount you are willing to pay for Keyword Ranking on PPC Search engines like AdWords or Yahoo! Searchmarketing.
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Block level analysis

A method of analysing a web page's content on a block-by-block basis, rather than looking at the whole page. It implies that some parts of a page are more important than others, based on what people tend to focus on. Microsoft is said to use block level analysis (BLA) to make its Search Engine results more relevant. The first block of text seems to be more relevant then the second one. This is in sick with the way you read a internet text.
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Blog

The name "blog" derives its name from the word "web log". Blogs are mini-sites which are maintained by individual or corporate to start a medium for expressing their personal opinion or comments. All the posts in a blogs are maintained dated wise and old once are kept in archives.
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Bloptimization

Bloptimization is the Optimization of a Blog for Search engines. Special consideration is needed unless the blog is contained within part of a site, since most blogs are only a single page with content that changes daily.
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BOW

Best Of Web. A reference to one Search Engine that classifies it's core set of sites as "the best of web". BOW is also used as a reference to the BOW TIE theory. It states that the core of the web is a central hub with two off shoots going out in either direction. A graphical map of that appears to look like a Bow Tie..
 

Bridge Page

A Doorway Page is sometimes referred to as a bridge page.
 

Burst

A burst is a rapid increase in the popularity of a new topic. In the Search Engine world a burst refers to a significant but usually short-lived increase in both the number of searches done on a specific topic and the number of relevant documents on that topic. Bursts are often related to news stories, new technological advances etc.
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Cascading Style Sheets

Cascading Style Sheets or CSS allows designers to create custom styles that are then applied to the web site in one of a variety of ways. The main benefit is that something like text colors for an entire site can be changed by editing only the CSS file. CSS can also be used in SEO, but most SEO techniques that involve CSS are considered Spam, like Invisible text. White hat SEO Cascading Style Sheets techniques involves making the code cleaner for the Search robots.
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Categorization

Categorization is the practice of grouping web pages by topic to form a Directory.
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Category

Category in the context of Web directories. Categories refer to collections of links to sites of a similar topic.
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CGI

An acronym for Common Gateway Interface. CGI refers to programs that are used to produce on-the-fly content for browser delivery. Common CGI programming languages include Perl, C, and PHP.
 

CGI-BIN

One of the most common name for a Directory on a web Server that contains CGI files. These directories are often under heavier access controls than standard directories.
 

Citation

A citation is a reference to an entity. Citation: quote, mention, reference. Citation in the context of the web usually means a HREF Link to a location. A Citation count is the count of references to a page on the internet. Some Search engines work on the theory that pages with high citation counts are better. In reality this is about 70% true. With modern Affiliate and Promotion programs, citations can be generated by some sites in mass quantities.
 

Click through

Click through refers to the action of clicking through from, for example, a Search Engine?s Results Page to a web site. For example every 100 searches done give 180 click troughs to a Search result. Click through rates are especially useful in Internet advertising where it is an important factor in determining the success of an advertisement.
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Click through rate (CTR)

CTR is the abbreviation of Click through rate. CTR is often used in Search marketing to describe the percentage of users who click on a Link or advertisement. The CTR is used as a measure to determine the effectiveness of a link / advertisement. It is most effective if used in conjunction with other measurements like Conversion rate. For example a CTR of 2 percent means that 2 of 100 users have clicked on your advertisement or link. Google AdWords uses CTR as one of the factors to determine your Adwords position.
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Click tracking

Click tracking is the process of Search engines tracking user clicks in order to "learn" from users which pages are most relevant to a Query. The earliest example is that of "Direct Hit", a discontinued Search Engine that not only tracked clicks but also logged the amount of time users spent on pages returned in order to improve relevance. Through the Google bar also Google can but may not measure click tracking.
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Click-through

Click-through refers to to the action of clicking through from, for example, a Search Engine?s Results Page to a web site. For example every 100 searches done give 180 click-troughs to a Search result. Click-through rates are especially useful in Internet advertising where it is an important factor in determining the success of an advertisement.
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Client

When one program is designed to be the director or action computer in a two or more computer communiction. The computer that responds to the client is called a Server. A browser is a Client, and a web server is a server.
 

Cloaking

Using some system to hide code or content from a user, and deliver custom content to a Search Engine spider. The word Cloak comes from Star Trek where the Klingons were capable of cloaking their ships to make them invisible. There are three main types of cloaking: IP based, User Agent based, and the combination of the two. ? IP based cloaking custom delivers a page based on the user?s IP address (this can be used to deliver custom language based sites or target groups of users from particular ISPs such as AOL or @home users). ? User Agent cloaking sends a custom page based upon the user?s Agent (most often used to take advantage of a particular agent?s strengths or features). ? Finally, the combination of Agent and IP cloaking is used to target specific users with specific agents (such as Search engines).
 

Closed loop

Closed loop is a variant of Cross linking. Its is used to describe a linking structure where a group of web pages interlink heavily while there are few or no links to or from pages outside the group. General consensus is that Search engines can detect closed loops and penalize pages in closed loops. It is currently unclear exactly where the cut-off point is. Is it only a closed loop if there are no links to or from pages outside the group or also if there are just too few such links? It is generally advisable to have links to outside pages that in turn also Link to many outside pages.
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Clustering

Clustering is a technique Search engines use to group different pages from the same Domain in their Search Results pages. Without clustering, the top spots for certain Search Terms are often completely dominated by one site. Clusters usually consist of one or two pages from one domain with a Link that says something like "More results from seoeffect.com". The term differs from terms like classification, taxonomy building, tagging, etc. in that it is fully automated. Further human intervention is not needed.
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Cold Fusion

A CGI database program from Allaire. Cold fusion uses a file extension of cf or cfm. Also used by some Cloaking programs.
 

Comment Tag

HTML comment tag that marks some html as a comment rather than displaying it in a browser. It is notable in relation to Search engines because search engines have been known to Index comment based text.
 

Common Logfile

The standard Log File format developed by the NCSA. The data contained in a Common Log File is limited by its lack of Referrer and User Agent information.
 

Concept search

A concept Search is a search for documents related conceptually to a Search Term, rather than for documents that actually contain the search term itself.
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Content based filtering

Filtering documents by extracting some or all of the content contained in each document is called content-based filtering. Modern Search engines all use content-based filtering in combination with either filtering mechanisms. Best known of these other mechanisms is Google's Pagerank system that measures Inbound Links from other documents.
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Conversion rate

Conversion rate or CR. The percentage of site visitors that deliver the most wanted response (MWR). The CR is an important measure of the effectiveness of the online sales effort. For example, if 4 out of every 100 visitors to a site deliver the MWR, the CR for that site is 4%.
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Counter

A counter counts hits or page views to a web site. Counter quality and featuers can vary widely. Most common are image tag counters that are activated when anyone views a page with graphics enabled.
 

CPA

Cost per action. Similar to CPS. Also see conversion cost.
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CPC

CPC is the abbreviation of Cost per click. The total cost of an advertising campaign divided by the resulting number of unique visitors. Sometimes also used as a synonym for PPC.
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CPL

CPL is the abbreviation of Cost per lead. The total cost of an advertising campaign divided by the resulting number of new leads.
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CPM

CPM is the abbreviation of Cost per thousand impressions (M= Roman numeral for 1000). A pricing system often used in the banner advertising industry. Typically a fixed price is offered for 1000 impressions of a banner. Google also uses it for its banner like advertisements on its Adsence network. The price is usually influenced by the topic of the site (how targeted the audience is) rather than the popularity of the site.
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CR

CR is the abbreviation of Conversion rate. The percentage of site visitors that deliver the most wanted response (MWR). The CR is an important measure of the effectiveness of the online sales effort. For example, if 4 out of every 100 visitors to a site deliver the MWR, the CR for that site is 4%.
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Crawl

Crawl is the Crawling of Search robots that refers to the process of following (to crawl) hyperlinks to navigate from page to page and site to site to gather information about that website.
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Crawler lag

Crawler lag is the delay between the point in time where a web page is crawled and the point at which it is added to the Search Engine?s Index.
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Cross linking

Cross linking refers to links between a family of domains - for example your business site, your personal Homepage and your family homepage. Cross linking was ones a technique used to inflate Link Popularity. Excessive cross linking is widely believed to do no good you?re your SERPS and can even give you a Penalty by the Search engines.
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CSS (Cascading Style Sheets)

CSS is the abbreviation of Cascading Style Sheets. CSS allows designers to create custom styles that are then applied to the web site in one of a variety of ways. The main benefit is that something like text colors for an entire site can be changed by editing only the CSS file. CSS can also be used in SEO, but most SEO techniques that involve CSS are considered Spam. White hat SEO CSS techniques involves making the code cleaner for the Search robots.
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CTR

Click through Rate. The rate at which people click on a Link when displayed on a page. The figure most often cited is a percentage of the Page View rate. If a page is viewed 10 times and a Visitor clicks once, then the CTR is 10%.
 

Cyber Squatting

When a person buys a Domain that is a trademark or near trademark name of some other company.
 

De-listing

De-lsiting refers to the removal of pages from a Search Engine Index. De-listing can occur at the request of the site owner or a variety of other reasons. Most often, de-listing occurs when a page breaks one of a Search engine's Submission rules, making itself guilty of some sort of Spamdexing.
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Dead link

A dead Link is a Hyperlink to a page that doesn?t exist any more on your webpage or site. Since its like a street going nowhere, it is called Dead link.
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Deep linking

Deep linking is the practice of linking to the inner pages of another web site - as opposed to linking to the Homepage. It should be noted that deep linking is good for your SERPS. Search engines believe that Deep links are links to quality content on your site. For example a Link to an article is often a deep link. The vast majority of site owners don't mind deep linking to their sites.
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Deep links

Deep links are links to the inner pages of another web site - as opposed to linking to the Homepage. It should be noted that deep links are good for your SERPS. Search engines believe that deep links are links to quality content on your site. For example a Link to an article is often a deep link. The vast majority of site owners don't mind deep links to their sites.
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Defaults

Advertising term used to describe when an advertiser doesn't have enough advertisments to fill the websites inventory. Usually defaults are filled with PSA ads, or blanks.
 

Description

In the context of the Search engines, the description refers to the descriptive text accompanied by a Title and URL in the Search Results page. Some search engines take this description from the meta description while most generate their own from the page content. Directories often ask for a description when you submit your page.
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Description tag

the Description tag is an HTML tag that gives a general description of the contents of the page. This description is not displayed on the page itself, but is largely intended to help the Search engines Index the page correctly. Some search engines use the description found in the description tag on their SERPS. A growing number of search engines are completely ignoring the description tag. But sometimes the tag is used in the Search Engine listings.
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Direct Hit

A Click through counting system that counts users clicks on various Search Engine results. The count of clicks is then used to determine web site rankings in results pages. This system is can be manipulated quite easily.
 

Directory

A directory is a categorized listing of website, mostly compiled manually and listed. Directories can either be general (to the entire web) like ODP or Topical like the Dotcom Directory.
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DMoz

DMoz means Directory Mozilla its also called ODP or Open Directory Project. DMoz is a massive directory continually expanded by volunteers. What sets DMoz apart is that it makes its database of indexed documents available to other directories & Search engines. A listing in the DMoz results in the page automatically being listed in many other directories like Google directory and search engines. The model of using volunteer editors is fairly ambitious - and surprisingly successful. ODP is a mammoth achievement and an asset to the online world. . It was followed by many others like Zeal and Gimpsy.
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DNS Lookup

Or sometimes referred to as Reverse DNS Lookup. Most often used by webmasters while looking at Server log files. It converts a unique IP address of a site Visitor to its Domain name.
 

Domain

There are Top Level Domains (such as .com, .net, or .org), and then there are midlevel domains such as Ford (ford.com ford.net or ford.org). Domain is a generic term to describe any of these levels and is most often used to refer to the mid level domain (ford.com). In reference to Search Engine technology, domain names can play an important part in determining a sites rankings on the Search engines.
 

Domain Name Registration

The act of registering a Domain name with an approved registrar. The process is overseen by ICANN.
 

Doorway Domain

A Domain designed to Redirect Traffic to a main website located on another domain.
 

Doorway Page

A page designed as an entrance to a website. Many doorway pages a specifically created to rank high on a particular Search Engine. Sometimes referred to as a Gateway Page or a Welcome Mat Page.
 

Download

The process of retrieving information from any computer is called Downloading. When one computer sends information to another, it is called Uploading.
 

Dynamic content

Dynamic content on web site which are generated automatically based on some users? action. Dynamic content changes regularly. Search Engine Result pages are typical example of Dynamic contents as these are dynamically generated pages, changing based on users? Search Keyword.
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Entry Page

Sometimes refers to a single page with a logo and "click here" to enter. Also called splage page.
 

EPC

Earnings Per Click.
 

EPV

Earnings Per Visitor.
 

Error Log File

Web servers run separate logs that show web site errors. These logs can show things like access to robots.txt (if it doesn't exist), and CGI program failures.
 

Everflux

Google?s database Index are updated at regular interval. Some times Google results started changing all through the month, in between the major updates. These change were known as everflux.
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Expert document

An expert document is a document that links to many other (same-topic) documents. Some Search engines only consider links from expert documents - as opposed to all documents in the collection - when determining Link Popularity. According to the Hilltop paper, expert documents are "pages that have been created with the specific purpose of directing people towards resources".
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Expert index

An expert Index is a special sub-collection within a Search Engine index. An expert index consists only of documents that are considered expert documents.
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Favicon

A small icon that some browsers display next to a bookmark when the site is viewed. It is placed in the root of a website and named "favicon.ico".
 

FFA

Free For All links. These are places that allow anyone to add a Link. Submit tolls that promice to submit to more then 500 Search engines and directories submit to a lot ao FFA's. Thsi gives you a lot af Spam emial and no, realy no Traffic!
 

Filter Words

This term is often confused with Stop Words. Filter words are common words that Search engines remove from web pages before adding them to their databases. These include words along the lines of (the,is,an,of,for,do). As you can imagine, removing these words can save search engines enormous amounts of database space.
 

Frames

An HTML tag construct for making a website appear to have multiple windows within one browser. A frame with links can remain static while clicks cause a different frame to be updated. Most serious websites stay away from frame usage because of browser compatibility problems and Search Engine problems. Most Search engines will not Index a framed site properly.
 

Frequency Cap

The maximum number of times or length of times a site Visitor will be shown the same or related advertisements..
 

Freshbot

Googles Webcrawler/spider has two modes of operation. One is a "deepcrawler" that indexes the entire web once or twice a month. The second mode is a spider that downloads high Ranking or frequently updated pages approximatly every 24 to 72 hours. That daily mode is called "freshbot" to reflect the "fresh" tag Google puts next to recently updated pages in Search Results.
 

Header / Headings

A header is a standard HTML tag such as <h1> and <h2>. Most Search engines give extra weight and importance to text found within these tags. It is also considered good practice to use Headings within your website.
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Heading Tag

An HTML tag of 6 sizes. Search engines can rank a Keyword higher if it appears in a larger heading.
 

Headings

Headings are standard HTML tags such as <h1> and <h2>. Most Search engines give extra weight and importance to text found within these tags. It is also considered good practice to use headings within your website.
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Hidden Text

Hidden text is text on a web page designed to be visible to spiders but not to human visitors Using a text font that is the same (or nearly the same) color as the background color, use very small fonts for the hidden text, rendering the text or Link invisible or very difficult to read. The same effect can also be achieved by using various HTML tricks.
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Hit

A request for a file on a webserver. Most often these can been graphic files and documents. In more modern lingo, website owners referer to a HIT referrers as a request for documents only, while system administrators who are cheifly concerned about Server performance, refer to it as any file request.
 

Homepage

The homepage is the main "Index" page or navigation hub of a web site. The homepage is not necessarily the first page. Many sites use splash pages to welcome visitors and lead them from there to the homepage. At most Search engines you can simply submit your homepage and leave it to the spider to Crawl the rest of the site from there.
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Hotbot

A Search Engine owned by Wired Digital, a division of Lycos. Hotbot uses the Inktomi Search service to present results. It also uses the Direct Hit service to help rank pages based upon Click through counts.
 

HTML

HTML is the acronym of HyperText Markup Language - it is the primary markup language used to create websites.
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HTML Link

A hyper Link within a web page. You clicked on an HTML link to get to this page.
 

HTTP

HTTP is the abbreviation of Hypertext Transfer Protocol. HTTP is the most common transfer protocol used to facilitate communication between servers and browsers.
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Hyperlink

A hyper Link is clickable content on a web page that usually leads to another page, another site or another part of the same page. The clickable content therefore is said to hyperlink to the other page / site / part of the same page. Spiders use hyperlinks to Crawl from one page to the next as they Index web sites. The user name for a hyperlink is link. The hyperlink looks like this underwater in the HTML source:

<a href="HTTP://www.example.com/linktoo.html">Link</a>
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Image Map

An image map is an image that has different clickable areas linked to different pages. Image maps can either be imbedded in the HTML code or called as an external file. Search engines usually have difficulty Spidering image maps when they are included from external files.
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Inbound Link

Links pointing to a website. When a user arrives at a website from another site, that Link is called an Inbound Link.
 

Inbound Links

Inbounds links are Index able links such as hypertext Link to a page from another site, bringing Traffic to that page. Inbound links are used to calculate Link Popularity.
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Index

The index is a list of web pages stored and ranked by a Search Engine. Also known as a database.
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Index file

A Index file is a file created by a Search indexer program, designed to store information in a format that makes fast retrieval possible. Google uses such a index file tho give very quick Search Results back to its users..
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Infoseek

A older Search engines now owned by Disney and part of the GO.com Disney family of websites.
 

Inktomi

The a Search Engine database of sites that just services other Search engines providing Search Results. Inktomi provides more searches per search engine than any other site on the internet. Some of its bigger customers in 1999 where Hotbot, Search.MSN, Yahoo, and AOL Netfind.
 

Interstitial

A type of advertisement that takes more than one or two page views to see. It is downloaded in parts to the users computer.
 

Invisible text

Invisible text on a web page that is exactly or almost the same color as the background or is hidden in invisible layers The use of invisible text to load a page with keywords was once a popular SEO technique, but Search engines can now detect invisible text and penalize sites that use it. Although there are examples of sites that use invisible text and "get away with it" on Google, the general consensus is that it is not worth the risk. The same results can usually be achieved by working the keywords into the visible body text. Then it can help your visitors with good call for actions.
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Invisible Web

the invisible web is a popular collective name for documents of types that Search engines can not typically Index. Because they are not in any Search Engine database, they can be very difficult to find and are in a sense invisible. Recently a couple of specialized search engines have begun an attempt to make the invisible web more accessible. The invisible web seems about 95% of the total internet content!
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IP address

The IP address is like your websites internet address. Every Internet user and every Server has a numeric address. Something like 123.45.67.890. IP addresses provide essential identification online. Domain names can be set up to have a unique IP address, something that is useful in SEO. IP addresses with the same first numbers are part the same family. Interlinking between websites from within the same family is not good out of SEO perspective.
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IP Delivery

Refers to the process of delivering customized content based upon the users IP address. This allow web sites to protect their proprietary code designed to rank high on Search engines.
 

IP Spoofing

A technique of connecting to a web site and reporting an IP address different than the one you are actually connected too. This is a highly unethical tactic and may break some computer and technology laws. In the context of Search engines, IP Spoofing involves redirecting or fooling a Search Engine into indexing one site, while actually delivering content from another site. It can also include falsely redirecting a user to some other site after innocently clicking on a Link.
 

ISP

Internet Service Provider. The name designed by a Madison Avenue advertising and marketing firm for internet point of access sellers.
 

Java

A computer language designed to be delivered from websites to a users browser. Small programs are transferred to the user, and then executed on the users system.
 

JavaScript

JavaScript is a Client site scripting language used extensively on the web to, amongst other things, make web pages and menus interactive. JavaScript shares characteristics of Java, but it is less complex and less powerful. One of the main benefits of JavaScript is that it can seamlessly integrate with HTML. Because of it client side nature a Search Engine Robot cannot activate the JavaScript.
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Key Performance Indicators

KPIs, or key performance indicators, help organizations achieve organizational goals through the definition and measurement of progress. The key indicators are agreed upon by an organization and are indicators which can be measured that will reflect success factors. The KPIs selected must reflect the organization's goals, they must be key to its success, and they must be measurable. Key performance indicators usually are long-term considerations for an organization.
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Key phrase

A key phrase is a sentecen of two or more words typed into a Search Engine in order to find web pages that contain that word (A Query). A web page can be optimized for specific Keyword phrases that are relevant to the content on that page.
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Keyword

A keyword or Key phrase is a word typed into a Search Engine in order to find web pages that contain that word. A web page can be optimized for specific keywords/phrases that are relevant to the content on that page.
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Keyword Buys

Some Search engines tie keywords to advertising sales. When a user searches for a particular Keyword, the Results Page often have a banner advertisement displayed buy advertisers that purchased the keyword.
 

Keyword frequency

Keyword frequency is a measure of the absolute amount of words on a page that are specifically chosen keywords. When a user enters a Query, Search engines display a list of pages containing the Search Terms. These are ranked based on (amongst many things) the keyword frequency of words on a page that are similar to the words used in the query. When keyword frequency is inflated artificially, it is often referred to as