There are various ways you can track and monitor the traffic that comes to your web site as a result of your Search Engine Optimization. With some of the methods you will be able not only to see how much traffic you received, from what search engine and what keywords people are using to find you, but also how users behave after they land on your web site and how many of them actually end up as customers.
All that information is available to you! Some of it is quite easy to get access to. As you scale up and want more information and better and faster reporting you will have to spend more resources, on computers, software programs and not the least - the time to handle it.
In this section we will give you a very brief introduction to each of the main ways you can monitor and analyze the traffic on your web site and the results of your search engine optimization.

Collecting data, analyze data and reporting results
There are three distinct parts to traffic analysis:

• Collection of data
• Analysis of data
• Reporting results

First, you need to collect the Visitor data that you want to use as a basis for your mining and reporting. Each of the three methods described in the tutorial have their own advantages and disadvantages.

Second, you need to filter the data - or data mine it - to extract the information you need and make the calculations you want for your reports.
Finally, you need to make some graphical reports of the data you have collected and filtered. This can be real-time or close to real-time reports through a web-browser or printed reports in Word or PDF format.
Sometimes traffic analysis packages come bundled with two or all three elements included. Trackers and network sniffing products usually include all three parts, and Server log analysis tools include the last two.