Your top 5 most important keywords will often include some of the following:

1. Your company name, including synonyms and abbreviations


2. All product and brand names that you feature on your web site


3. Countries, regions, or cities you have an association with - often in combination with the one of the words above


4. Relevant generic terms for your business, brands, or services (e.g. car, house or boat)


5. Combinations of 2 and 3 keywords - many people search for phrases rather than single words
   
   

Tip: We recommend using the IKEI keyword tool in the SEO Effect to research keywords. This tool can determine your best keywords based on 'keyword demand' and 'keyword supply'. In combination these figures give you an Intentional keyword Effectiveness Index (IKEI) that gives you words that have high enough volumes and have less competition. These keywords are not 'to colt' and not 'to hot'.