Placement Requirements

To appear on Overture, you must first open an account and deposit money (credit card accepted). Once you have an account, fill out the Overture Simple Signup form. In the form, you should Bid on the keyword phrases where you want your site to be listed. Also, specify a Title (max 40 characters) and a Description (max 190 characters). Your title and description can vary for each keyword, even if linked to the same page. Remember that the keywords that you bid on must be related to your linked page. To be listed below the Paid Listing section (free listings), you should submit your site to Inktomi.

Suggestions and Tips for Best Results

The thing to remember is that you must have suitable URL content and be engineered to beat your competition within Overture before you register your pages. Just registering with Overture does not assure a suitable Ranking.