You want to research your visitors behavior before you optimize your site? What search phrases or keywords are worth optimizing for? Keyword research is your pro-active marketing tool that helps you find out!
Keywords research tool, for starters and pro's:
Note that both modes can be used alongside each other. Both type of users can contribute to the final keyword list.
Try our keyword research tool?
Experience our keyword research tool yourself. If you do not have an account: give it a test-drive with
a free trail
Here are some screenshots of the keyword research tool:



How does the keyword research work under the hood?
The keyword research tool is organized in a couple of easy steps:
- You start a research list.
- You give us some example keywords or a URL to start with.
- We come up with more results that might be interesting for you.
- You set the relevance of the suggested keywords for your business.
- We tell you what keywords are interesting for your site.
- You pick the words you want to work with and put them in your final list.
- This final keyword list is the one we use to monitor your SEO efforts and optimize in next steps.
You can repeat this process as much as you like and experiment with different groups of keywords and different goals.
Keywords research tool, how it works
Our keyword research tool combines various sorts of data. Like ‘keyword search volume’ with traffic and conversion data from your own websites that we obtain via Google Analytics. Combining data lets SEO Effect predict the extra traffic, sales and or leads for a particular keyword . This helps you getting more visitors and the right type of visitors. We call that ‘quality traffic’.
Keyword research tool in depth
Basic and expert mode work with multiple keyword data sources.
From this data we calculate what keywords could be of interest for you, depending the goal you chose. There are five different goals, so you can aim for more:
- traffic to new keywords,
- traffic related to keywords you already get traffic from,
- page views, visitors converting to a goal (like: more leads),
- e-commerce sales. Keyword research tool: statistic data The SEO Effect keyword research tool gets data from:
- Google Adwords keyword research API:
- Keyword Synonyms, plurals, suggestions based on real user search data,
- Keyword metrics like search volume , Cost per Click (CPC) prices for your country and language,
- search engine market shares for your country,
- real organic search competition in your country and language,
- your website's Google Analytics data down to the organic keyword level:
- goal conversion and e-commerce data,
- user interaction data.
All this data is processed in the SEO intelligence data calculations engine, our keyword research tool. From all data a lot of useful decision metrics is calculated. In expert mode, depending on the goal, we present a subset of these metrics to help you find the best possible keywords for your site.
Try our keyword research tool?
Experience our keyword research tool yourself. If you do not have an account: give it a test-drive with
a free trail