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Weight average Traffic share | |
Next to traffic share down at the keyword level, SEO Effect also calculates the weighted average traffic share.
This high level SEO KPI is a percentage from zero to 100%. When you
have a weighted average traffic share of 100%, all of your optimized
keywords have a number one position in all of the search engines in
your country. More importantly, they push maximum traffic to your
website. The term, "weighted average" means that keywords with a higher
search volume have more weight in this KPI.
Example "weighted average traffic share:"
- The exact keyword "car" has 800 searches last month.
- The exact keyword "boat" has 16,000 searches last month.
- SEO Effect calculates that a number one search engine listing gets 160 clicks for car and 3200 for boat.
- Your website received 80 visits last month on the word car from organic search and 80 from the keyword boat.
- Your search share is 50% for car and 2.5% for boat.
- Your weighted average traffic share is (80+80)/(160+3200)= 4%
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