Google updated it's penguin algorithm. It's is the part that fights spammy links to your site. This cute little chick is now a grown up bird and therefore part of the core algorithm. It now runs continuously so you can get penalised much quicker, but you can also also make a speedy return from … Read More
RankBrain third most important rank factor after content and links
Interesting post on Search Engine Land where Google says that RankBrain is the third most important rank factor just after content and links. We knew last year that RankBrain was said by Google to be the third most important ranking factor, but Google refused to say what the first two were. … Read More
Breaking: you really have to make your website mobile!
We reported earlier about mobile and ranking factors and their influence on your SEO. Several days ago we discovered the first warnings about Flash in mobile rank results in Chrome and Google now. Flash was already no-go for SEO but because almost no mobile phone supports Flash and Google warns you … Read More
Mobile user experience could become part of Google’s ranking algorithm
Barry Schwartz on Searchengineland Google can currently look at the user interface and not just see specific font sizes but see how a user would see the fonts on different mobile devices. Google is also able to see how a user will see how a page scrolls on a mobile interface; are the buttons large … Read More
Google killed authorship but author rank might live on
It seems to be official now: Google killed authorship. At searchengineland.com, two articles explain both the why and also the consequences for author rank. In short: Yes it's gone Leaving the markup on your pages is no problem Authorranking is expected to live on … Read More
SEO Effect invited on Abakus Pubcon SEO SEM Hannover 2012
Uwe Tippmann of Abakus Germany invited me to speak on Abakus Pubcon SEO SEM Hannover 2012. Thank you Uwe! My speech in the afternoon of June 15 is titled: New KPI 'traffic share' Measure your way around personal search. See for the full program of Abakus Pubcon SEO SEM Hannover 2012 the … Read More
Expert interviews from Abakus SEM SEO Pubcon Hannover
As invitee, Keesjan Deelstra interviewed two fellow speakers (Nils Dreyer and Andreas Wander) from Abacus SEM SEO Pubcon Hannover. Armed with no more than an iPhone and a microphone, he captured their views on SEO issues like: 'links or likes for SERPs?' 'will you invest in Google+ for Search … Read More
Effects of the Google +1 button researched: download the whitepaper
A couple of weeks ago we organized a Google +1 experiment to learn more about the ins and outs of the new Google +1 button. We had over 70 readers of SEO effect voting ‘plusone’ for three pages in the Google search results with the experimental version of the Google button. We were looking for … Read More
Participate in the SEO Effect Google +1 button experiment
Tweet Please participate in our social – crowd sourced –experiment about Google's new '+1' button. As SEO enthusiasts we want to find out more on how the +1 button influences Google search results. So we devised a little experiment and we need your help to make it work. As a thank you, you'll get … Read More
Promotion from Keesjan’s totaly revised SEO book (4th edition)
The fourth printing of the (dutch) book "Handboek zoekmachine marketing" is accompanied by a gift coupon for SEO Effect. Almost every book owner can use SEO Effect at a 50% discount (worth up to $100,- or € 75,-). For example: use a medium account for 8 months and pay only for 4. How does it … Read More