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Links: enough is enough

A wonderful 2014 for all you SEO Effect readers!

A simple idea about how to put ‘focus on content’ into practice can be found in this article by Tim Grice (as one of the many authors predicting things for 2014).

The algorithm monitors the time it takes for a user to click on your listing and then click back to Google, either to refine the search or choose an alternative result. If users clicking on your result are back on Google within seconds looking for the next result, then this may suggest you aren’t ‘the right’ result and your rankings will drop.

This to support his thought: if you have enough links for position 5, then you’ve got enough links for position one! It is a good example of what I expect for 2014. A mix of old and new SEO techniques. You check your rankings, but than use them is input for how to optimize the match between your content and what your visitors are looking for.

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