We reported earlier about mobile and ranking factors and their influence on your SEO. Several days ago we discovered the first warnings about Flash in mobile rank results in Chrome and Google now. Flash was already no-go for SEO but because almost no mobile phone supports Flash and Google warns you to leave these sites alone, there is really no escape: make your website mobile friendly. But there is more…
the “uses flash” warning in a mobile search result in the Netherlands
This morning we discovered for the first time in the Netherlands the label ‘Geschikt voor mobiel’ (or “fit for mobile”). This has been seen in English, just as Google announced in november. So now that has arrived in Europe too. 
Barry Schwartz confirmed this later this day (Dutch time), seeing mobile friendly signs in Japanese, Spanish, Arab and (we think) Polish.
How do you get this Mobile friendly sign?
Test your website with Google’s mobile friendly test tool. If you don’t pass, or if you don’t have a mobile responsive or adaptive site? Ask your webmaster! You can also use Webmaster tools to test this. There the tool ‘Mobile usability’ has been added. Check out what problems Google presents and solve them.
A third option is to use the Google pages speed tool which also shows you a number of thing about the mobile usability of your site.
As a option four, you can use ‘Fetch as Google’ in Webmaster tools using ‘Mobile:smartphone’. This immediately shows you that you should be careful blocking CSS and javascript using robots.txt. Google needs this now tot assess the user experience van je (mobiele) of your mobile site.