Text component: Adding keywords to your web site
Now that you know the keywords you want to target, it is time to implement the keywords on your web pages. The big question for many people is, “How do I do that?”
Basically, you implement your keywords by using them on your web pages. It’s that simple! The first and most important thing to do is use the words or phrases throughout the text on your web pages.
Some people confuse adding keywords to a web page with the META-keyword tag. As you will learn in the next section, the META-keyword tag does not count much in how well a web page ranks, so adding your keywords only in the META-tags won’t help you at all. In fact, you get penalized when you have keywords in your meta-tags that are not in your normal text!
Each section of your web page carries a different weight in the overall ranking process. In the next section, you will learn the parts of your web pages that involve special attention.
Focus on a few keywords for each web page
In most cases, a web page will only rank well for a few keywords — the one that search engines determine to be the most important for that page. If you run a travel portal, you cannot expect to rank well for the thousands of travel related keywords people are using if you only optimize your front page. Instead, you have to optimize each of the web pages on your web site that have the content people are looking for – the keywords you have developed through your research.
Tip: real time keyword density tool
You can use our famous real time keyword density tool to count your overall text or html content keyword rate for your desired keywords.
Important places to use your keywords
Search engines weight keywords according to their placement on a web page. There are some spots that are more important than others are – places where you should always remember to use the most important keywords for each web page.
- Page titles
The title of your page is the single most important place to have your keywords.
Headlines, the <h1>, <h2> tags, carry more weight than the rest of the text on your pages. This is because text found in headings usually identifies a particular theme or section of content.
- Body copy
” The most obvious place for a search engine to find your keywords is relevant content. Use your keywords in the main viewable text on your web pages. Your body text is what users will actually see, whether they are human or machine. If your keywords are not within your text, then they should probably not be in any other area of the web page.”
Search engines sometimes put even more weight on your web page hyperlinks than the rest of the words in the main body text. So, if you want to rank well for “fishing shop Alaska” you should use that phrase as a hyperlink somewhere on your page.
META tags should contain the keywords that appear on the page. As a general rule, if it is on the page, include it in the META-tags. However, the page will not rank well on their use alone. You can read more about META-tags in the next section.
The ALT-tag is also called “alternative text” and is used to describe images. You can see the text when you move your mouse over an image on a web page (that is, if they have added the ALT-tag). Some search engines read and index the text in ALT-tags but the weighting given varies from engine to engine. However, beware of loading ALT text with keywords. Relevant keywords in the ALT-tag that best describe the image are good because this helps your visitors; all other keywords are considered spamdexing. ALT tags show when an image doesn’t load, when your browser cannot show images, or when you have a special Braille browser as well as when you put your mouse on an image.
Overall search engines tend to weight keywords in the top of your html more than in the bottom. So, you should try to use your keywords in the first 200 words of your web page.
Once again, always remember to use only keywords that are relevant to each of your web pages. When you optimize your Alaskan fishing trip site for “fishing trip Brazil”, your visitor will immediately click the back button!