Nice post form Rob Ousbey. Good overview covering the basics and some extras on link building en what (or where) to focus on. But I especially love the central rule of the post. Heard it before but somehow it didn’t get engraved in my memory.
“The most valuable links you can get, are those which your competitors will never be able to have.”
It’s a good angle to explore when you think about link bait and link-building. It makes you think about your strengths when it comes to SEO and your competitor.
When I saw it, ‘I knew that!’ but did I use it consciously when I was thinking about a link-bait action for a client the other day. Well… Nope. But now it has made it on a sticky note right above my desk. See how that works for engraving!