Blog: SEO and its Effect

Or how Google unmasks assists to converting keywords for Adwords

Google launches AdWords search funnel reports last week. From their Blog:

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SEO Effect was present at the dutch Ecommerce fair "Webwinkel Vakdagen 2010", the primary fair for web shops in the Netherlands.

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As promised in our last post, "The Rebirth of the Search Engine Optimization Platform, SEO Effect",  this post discusses two new and exciting features of the new SEO Effect keyword tool. 

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Lots of reasons compelled us to rebuild SEO Effect. User demand is high. We received loads of feedback from readers of my book asking for a toolset that could deal with today's SEO challenges. We were also inspired by new opportunities we saw in the new APIs from Google. And last, we wanted to capitalize on the lessons learned form the previous version of SEO Effect that now seems so "old school".

However, I was still reluctant to begin. Rebuilding an application from scratch is really a challenging task. But at the end of summer 2008, my friend, colleague at Screenborn online marketing, and business partner, Gerard Klein convinced me to redevelop SEO Effect.

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SEO Effect has a complete new design anticipating the birth of our brand new application. We are open for subscriptions to our mailing list. Since we launched last month, more than 2000 people have joined.

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Its official now. What most SEO professionals did know for yours is now officially stated on there Webmasterscentral Blog: "Google does not use keywords meta tag for ranking ". And what about Description tags?

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The results came in from an audit of the code of the SEO Effect application. Of course some improvements were suggested but the main conclusion was that the code was tidy and pretty neat. So kudos for Leon, our main engineer for a job well done!

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Alpha testing is on its way. That is great news and - not uncommon with software - it is slightly overdue. But we're happy for now. One of the things that was bugging us was the way the AdWords API, was handling things. Depending on what you ask it can be rather slow. We are really looking forward to the new version which is rumored to become available at the and of this year. We'll see! 

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Nice post form Rob Ousbey. Good overview covering the basics and some extras on Link building en what (or where) to focus on. But I especially love the central rule of the post. Heard it before but somehow it didn't get engraved in my memory.

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