Interesting post on Search Engine Land where Google says that RankBrain is the third most important rank factor just after content and links. We knew last year that RankBrain was said by Google to be the third most important ranking factor, but Google refused to say what the first two were. … Read More
Updated Link prospect page for easier link building
The link strategy section of the link bait and link building tool is getting an update in SEO Effect. In the first release — of what we think will be three — is all about the 'link prospect page'. This where you gather all the link prospects from your link research, have it augmented with contact … Read More
Google Search Console API update
An update in SEO Effect: import monthly data from Google Search Console via the renewed API. This data source is still the best way to solve the 'Not Provided' problem. From now on, this only works via the new API and no longer via the SEO Effect 'WMT clicks' method. This also means: one less data … Read More
New: crawl error rapport from Google search console and SEO Effect bot
It was always available as a more or less hidden feature, but is has been upgraded to a separate report. … Read More
White label reporting in SEO Effect
White label reporting or custom reports are here! It was an often requested feature. So we've been busy checking out alternatives, assessed different offerings, calculated costs and even tried building some test reports using one of the more promising technologies. But it it didn’t sit right. … Read More
New: add keywords from Google webmaster tools
In the keyword research tool it's now possible to add keywords based on data from Google Webmaster Tools. You can use up to 100 keywords based on Clicks, Impressions or CTR in a research list. Please connect WMT clicks before use. … Read More
Webmaster tools api update
Google announced that the Webmaster Tools (WMT) API — and with that the authorization method for that API — is being upgraded. SEO Effect has been changed to accommodate that. That also means that all users that authorized SEO Effect to read the crawl errors from WMT have to do that authorization … Read More
Breaking: you really have to make your website mobile!
We reported earlier about mobile and ranking factors and their influence on your SEO. Several days ago we discovered the first warnings about Flash in mobile rank results in Chrome and Google now. Flash was already no-go for SEO but because almost no mobile phone supports Flash and Google warns you … Read More
Mobile user experience could become part of Google’s ranking algorithm
Barry Schwartz on Searchengineland Google can currently look at the user interface and not just see specific font sizes but see how a user would see the fonts on different mobile devices. Google is also able to see how a user will see how a page scrolls on a mobile interface; are the buttons large … Read More
Summer of 2014: all SEO Effect updates
During the summer, we did a couple of updates. In this post you'll find an overview of the most important changes. Update of the rank checker graphs You can now spot your own site easier when comparing rankings between you and your competitors for individual keywords in the rank checker. … Read More
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