You really want to do some link building but you don’t know where to start? You know that Google’s ranking algorithm relies on roughly 70% on your sites popularity (i.e. incoming links). But which links are good and which not so much? And if I want to us the link building secrets of your competition, which competitor should you copy and which certainly not?
The result of al this confusion can be that you start copying the link strategy of the wrong competitor, get some links with a high spamscore and whoops, there goes your site’s rankings (… and traffic, and turnover). This is not what you want.
But there is a solution!
We added some new tools in SEO Effect that wil certainly help. But first let me quote a customer. He told this when we asked him to take a test drive with the new functions to separate the weed form the chaff in your competition.
In the last 6 months I’m using this strategy: I look for top quality links that my competitors have via the SEO Effect link prospect tool. It takes at least a day per week of my time, but I’m in a highly competitive market. Organic search traffic has increased with 550% since I started, and I got a 320% increase of referral traffic via those links. And in my company, a budget for online PR has finally been approved.
I’m very happy with this latest update, because now I it is much easier to see which competitor has the best link profile and to unravel the underlying strategy. I also now have one view that gives me a quick assessment of how my link profile stacks up to my competitors.
So which competitor has the best linkprofile and the highest authority? If you want to dive into a link profile, which one to choose? And which link profile is so spammy it is best avoided altogether?
All this is found in the new report. You should not do without in your set of link building tools! Let’s get stuck in!
Next to your own link profile this report shows the quality and the link profile of your competitors. Also in another tab, the report for the link profile of your own site has been improved. Each month and for each competitor, the following data is shown:
- Domain authority
- Linking domains
- Total incoming links (obviously)
- Spam Score
Every month, these values are updated and shown in the link profile charts in SEO Effect. Below the chart you will find the current value and the difference compared to last month. Click on the question mark icons in the head of the table to read explanations on what is what.
Where to find this report?
You will find it under ‘SEO performance’ > ‘Link profile‘ > ‘Competition’.
How to use this link profile report?
With this report, you will follow the link profile of your competitors in Google. If you see one of them rise, it is time for further investigation. Be on the lookout for instances where the domain authority or the number of linking domains rises and the spam score does not.
Als match these insights with the ‘Google visibiliy’ in the visibility report. Does the competitor with a good link profile also have a good visibility in Google? If so, it seems like a good plan to dive into their link profile.
Link stragtegy: improve your own link profile by learning from the competition.
Onze you know which competitor has the best link profile or is climbing the fastest, it is time for action. In SEO Effect it is uniquely easy to implement this strategy.
So time for action!
Use your competitors domain name in the link prospecting tool to disclose their link building secrets. This is the third option you find under ‘Link strategy’>’Research link prospects’.
Depending on your settings, you will get a long or a short list of the best links that your competitor gets from the respective domains. That you can use to your advantage! Their link partners have been proven to be interested in using articles, research, whitepapers, video’s or infographics or other link worthy content.
So pursue those link prospects and increase your organic traffic.
Happy link hunting!