Google updated it's penguin algorithm. It's is the part that fights spammy links to your site. This cute little chick is now a grown up bird and therefore part of the core algorithm. It now runs continuously so you can get penalised much quicker, but you can also also make a speedy return from … Read More
RankBrain third most important rank factor after content and links
Interesting post on Search Engine Land where Google says that RankBrain is the third most important rank factor just after content and links. We knew last year that RankBrain was said by Google to be the third most important ranking factor, but Google refused to say what the first two were. … Read More
Mobile user experience could become part of Google’s ranking algorithm
Barry Schwartz on Searchengineland Google can currently look at the user interface and not just see specific font sizes but see how a user would see the fonts on different mobile devices. Google is also able to see how a user will see how a page scrolls on a mobile interface; are the buttons large … Read More
Google killed authorship but author rank might live on
It seems to be official now: Google killed authorship. At searchengineland.com, two articles explain both the why and also the consequences for author rank. In short: Yes it's gone Leaving the markup on your pages is no problem Authorranking is expected to live on … Read More